Priority Payment Systems and St. Louis-based e|tab Announce Extended Partnership

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Priority Payment Systems and St. Louis-based e|tab announce an extended partnership that provides innovative restaurant and hospitality solutions to businesses worldwide.

Priority Payment Systems, one of the fastest growing payments companies in the U.S., and strategic partner e|tab, a leading provider of affordable hospitality and restaurant self-service technologies, announce their extended partnership and reveal how the e|tab solution has improved the operating efficiency of Stefanina’s St. Louis Pizzeria and increased their online ordering volume by 400%.

e|tab's self-service ordering application leverages Priority's integrated payments platform to process payments associated with orders that come directly from customers' smart phones, tablets or personal computers. Together, Priority and e|tab meet the increasing demand for menu access and customer ordering convenience delivered via innovative self-service technologies. The e|tab web and mobile solution allows customers to browse menus, make selections, and pay for their orders through a brand-specific interface that eliminates potential points of friction, drives higher average ticket sales, and increases loyalty by enhancing the customer experience.

Stefanina’s Pizzeria is a local favorite in the St. Louis marketplace with multiple locations spread across the area. They had previously launched an online ordering system with limited success, likely due to a relatively limited customer-facing interface and an order notification system that required the operator to constantly monitor email to receive incoming orders. Working with Priority Payment Systems and e|tab, Stefanina’s was able to use a web and mobile-friendly ordering solution that ties directly into their existing website for easy access to online ordering and provides a multi-location finder service that gives their customers the ability to find a store using their current geolocation or to enter a specific address. This allowed for orders to be remotely, prior to pick-up.

Priority Payment Systems and e|tab also worked with Stefanina’s to create a customized module designed specifically for pizzeria menu complexities and a la carte options. This included the ability to simply and easily order “half and half” or split-order toppings and provide “buy one get one” or other combination specials. What’s more, the e|tab solution eliminated the need for employees to check for orders, because the e|tab Order Management System (accessed via an iOS tablet) sends out an audible order alert, while text alerts are simultaneously routed to shift managers for practical redundancy and orders are printed directly to the kitchen via Stefanina’s existing printer network.

In addition to the 400% upswing in their online ordering business, e|tab has also dramatically cut down on phone time for Stefanina’s front-of-house staff and reduced errors and customer complaints about miskeyed or incorrectly prepared food. The e|tab system has now been deployed across all Stefanina’s locations and e|tab’s line–busting kiosk solution is expected to help ease the burden on the front-of-house staff for walk–in orders as well as lunch or dinner rushes.

Priority Payment Systems continues to transform expectations by delivering an extensive product suite of turnkey, elegant and compelling Merchant solutions - all built to meet the complex needs of Priority’s growing network of merchants. Priority’s diverse portfolio of products and solutions includes partnerships with companies such as e|tab allowing Priority to effectively leverage our agile technology infrastructure and versatile payments core to pioneer faster, more flexible ways to deliver payment solutions for our dedicated sales partners and their merchant customers.

Priority Payment Systems is a leading innovator in the electronic payments processing industry, offering highly scalable and remarkably flexible payments technologies built to be exceptionally responsive to market needs. Priority is currently ranked the 18th largest merchant processor in the United States (Nilson Report), processing more than $30 Billion transactions for over 165,000 merchants annually.

The Priority e|tab strategic partnership showcases our mutual dedication to the electronic payments arena as well as the technologies that take the transactional experience to new heights. We represent next generation payments solutions that allow for digital payments across a variety of devices and funding sources. Whether you are a customer looking for a fast and safe way to make digital transactions, or a hospitality or restaurant operator looking to enter the world of online business, Priority provides you with the tools and technologies needed to achieve goals and accelerate business while driving new revenue streams and sales channels.

To learn more about e|tab and other products in Priority’s diverse product suite, please visit or call (844) 277-5855.

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Susan Burchett

Susan Burchett

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