Linqto Showcases the App Store for Banks at Finovate

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App Store displays latest fintech apps; allows financial institutions to select, brand and submit to major app stores for consumer use

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We’re changing the way new and innovative technology is delivered to financial institutions, better positioning them for growth and retention of on-the-go customers, who are seeking more mobile-friendly banking options.

Linqto, a Silicon Valley based technology company that specializes in apps for the financial services industry is presenting the App Store for Banks today at FinovateSpring in San Jose, California. Powered by the company’s patent-pending software platform Otter, the App Store for Banks allows financial institutions to select from a list of the latest fintech apps, brand them and have the branded apps submitted to major app stores like Apple, Android and Amazon for consumer use.

The goal of this first-to-market app store is to unite rapidly growing fintech companies and financial institutions by automating the fintech app delivery process, allowing for better customer experience and improved quality banking. This type of unity between financial institutions and fintech companies is unrenowned. According to Goldman Sachs, banks lost $11 billion in profits due to new fintech offerings in 2015. Rather than being seen as competitors, Linqto’s vision with the App Store for Banks is to bring the two industries together for mutual benefit.

“Fintech companies are widely considered disruptors to the banking industry,” said Bill Sarris, CEO and co-founder of Linqto. “With the App Store for Banks, we are disrupting the disruption. We’re changing the way new and innovative technology is delivered to financial institutions, better positioning them for growth and retention of on-the-go customers, who are seeking more mobile-friendly banking options.”

Financial institutions are losing the largest generation of customers, as a reported 90 percent of millennials use online or mobile tools for everyday banking activities, leaving traditional banking behind. And while fintech apps are gaining significant traction with millennials, the demand for these apps to be offered free of charge is growing. Linqto’s App Store for Banks addresses this demand, making popular fintech apps free through banks and credit unions and available for download in today’s most-popular app stores.

“In the midst of this technological shift, fintech companies stand to monetize their apps and engage a larger audience, while financial institutions are able to go beyond traditional banking, offering faster, more efficient services for the tech savvy consumer,” Sarris said. “With the App Store for Banks powered by Otter, everyone wins.”

For more information on Linqto and Otter, visit. http://www.linqto.com.

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About Linqto http://www.linqto.com
Linqto is a Silicon Valley-based software company specializing in enterprise solutions for banking and new fintech applications. American Banker named Linqto one of the Top Ten Tech Companies to watch in 2015. Linqto received the Top Award in the 2015 Monarch Innovation Awards, in previous years awarded to Chase, Wells Fargo, Citi and Bank of America twice. Linqto began as a suite of streaming media technologies for Stanford University. Clients have included Intuit, Digital Insight, NCR, PBS, Obama for America, MacNeil Lehrer Productions, YouGov, Marriott, Stanford and Santa Clara Universities and thousands of small businesses.

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Michelle Yandre
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512-502-5833

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