The Junior League of Phoenix Teams Up With First Watch to Help Build a Healthy Arizona

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First Watch to Donate Funds from Four Pre-Opening Events to The Junior League of Phoenix

The Junior League of Phoenix (JLP) has been selected as the non-profit recipient of four pre-opening fundraisers hosted by First Watch, a popular breakfast, brunch and lunch eatery. To celebrate the opening of four new restaurants in the East Valley, First Watch will donate all money raised from its upcoming pre-opening events to JLP’s Kids in the Kitchen Program.

In keeping with First Watch’s concept of creating made-to-order meals using the freshest ingredients possible, JLP will use the donations to further its mission of “Building a Healthy Arizona,” which is focused on addressing food insecurity and the epidemic of childhood obesity in Maricopa County.

JLP’s Kids in the Kitchen program is a hands-on initiative aimed at educating children and their families on the importance of nutrition and fitness to empower them to make healthy lifestyle choices. The goals for the Kids in the Kitchen program include increasing children’s awareness of nutrition in everyday foods, educating kids on how to improve the quality of food they eat, and incorporating more exercise into children’s daily routines. JLP volunteers teach the program throughout the year, which is based on four core activities about nutrition and exercise that were created in partnership with the Arizona State University’s College of Health Solutions.

The events at First Watch will be held from 7:30 a.m. to 1:30 p.m. on the following dates. A $10 per person donation is suggested to benefit JLP’s Kids in the Kitchen program.

May 11    
First Watch
1939 S. Val Vista Dr. Ste. 108
Mesa, AZ 85204

May 18    
First Watch
4910 W. Ray Rd. Ste. 5
Chandler, AZ 85226

May 25    
First Watch
1665 S. Dobson Rd.
Mesa, AZ 85202

June 9    
First Watch
4955 S. Alma School Rd. Ste. 1
Chandler, AZ 85248

For more information about JLP or Kids in the Kitchen, please visit

About The Junior League of Phoenix
The Junior League of Phoenix, Inc. is a 501(c)(3) not-for-profit organization of nearly 1,000 women committed to promoting voluntarism, developing the potential of women and improving the Valley of the Sun through the effective action and leadership of trained volunteers. For more than 80 years, JLP has invested more than $3.3 million in the community and contributes over 75,000 volunteer hours annually. Current League programs are structured around JLP’s focus area of “Building a Healthy Arizona.” For more information about The Junior League of Phoenix, please visit

About First Watch    
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation's Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 280 restaurants in 26 states, including more than 150 First Watch restaurants, 114 The Egg & I Restaurants, 14 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit

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Margaret Craig
Ideas Collide
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