3seventy SMS Coupon Grows Pita Pit Franchisees Database

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Pita Pit Franchise Grows Customer Base by 300% and Reduces Couponing Fraud with 3Seventy’s New Plug and Play SMS Coupon Technology

3Seventy, a leading global provider of SMS mobile marketing and engagement solutions, today announced a new single use coupon technology that produced triple digit results for select Pita Pit franchises.

“We were frustrated with social sharing coupon sites because the same people kept coming in and using coupons. We wanted to grow our customer base, not continue to discount product to existing customers,” said Jack Brighenti, Pita Pit franchise owner.

The new 3Seventy platform allows retailers and restaurants to run text-in coupon campaigns without any integration to a POS or E-Commerce system. Here’s how it works:

·     Customers opt in to receive a coupon by texting a keyword to a short code and getting a text message back that confirms their permission to join the program. The keyword can publicized through social media as well as in store displays.

·     A single use SMS text coupon link is generated and sent to end user which prevents reposting of coupons.

·     The link takes them to a branded and customizable webpage that has a “redeem” button. The customer shows the text at the register to get your special offer. The person at the register clicks the redeem button and the link and coupon are no longer valid after redemption.

“It’s exciting to work with companies who are ready to use SMS marketing to grow their revenues and their customer base,” notes John Wright, CEO of 3Seventy. “Engaging customers is important but the end game is helping our customers make money. Pita Pit grew its customer base over 300% in just 6 months. There were no IT costs and re-coupon fraud was completely reduced."

About 3seventy Inc.
3seventy is the preferred mobile solution for developers and marketers to connect with their customers via the text inbox. The company was founded in 2008 by executives with deep experience in email and direct marketing solutions who knew that text messaging is the email marketing of the 21st century. Our enterprise class mobile messaging platform enables businesses to have a personalized true dialog with their customers – resulting in more meaningful engagement. Reaching more than 990+ mobile carriers around the world, 3seventy has successfully deployed thousands of mobile campaigns for companies seeking to improve Customer Relationship Management (CRM) using text messaging.

About Pita Pit
Pita Pit was founded in 1955 in Canda by Nelson Lang. Lang set out to create a fun, casual atmosphere where customers can create their perfect pita with endless flavor combinations of lean meats, toppings, and spreads. Pita Pit expanded to the U.S in 1999 and grows steadily as it adds to its franchise nationwide. Pita Pit USA is headquartered in Coeur d'Alene, Idaho.

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John Wright
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