New York, N.Y. (PRWEB) May 10, 2016
CRC, a New York-based consumer lifestyle public relations agency, has been named the winner of a Silver Stevie® Award in the Communications or PR Campaign/Program of the Year - New Product Launch category for the 14th Annual American Business Awards. The Stevie Award committee recognized CRC’s campaign, “CRC Spoils the Apple with Kenneth Cole Connect -- Sneak Launch Boosts Kenneth Cole Connect Coverage in Smart Watch Wars A Week Prior To Apple,” for overcoming the competitive smart watch market to generate impressive results and consumer engagement.
“We are honored to be recognized for our work on the Kenneth Cole Connect launch in the midst of such high-profile competition,” said CRC President & Founder Cindy Riccio. “This campaign exemplifies the 360-degree approach that we take with our clients in understanding not only their PR goals but sales and marketing initiatives as well. By working together and employing innovative and targeted strategies, we were thrilled to garner such successful results.”
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 20. Tickets are now on sale.
More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Details about The American Business Awards and the list of 2016 Stevie winners are available at http://www.StevieAwards.com/ABA.
CRC is an independently owned full-service marketing communications agency that creates innovative campaigns to help its clients achieve their annual business goals by fueling conversations between them, their most important publics and key influencers. CRC provides PR services to a variety of apparel, food/beverage, home care, beauty and accessories brands and is comprised of innovative and strategic PR specialists to create, connect and communicate brand campaigns tailor-made to meet and exceed expectations. For more information about CRC, visit http://www.cricciocomm.com.
About The Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Great Employers. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
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