Public Now Voting for Nonprofit Finalists in Thinkso's Annual “Give a Brand!” Competition

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Finalists include organizations who provide culturally sensitive reproductive health training in the Middle East, rapidly deployed aid to areas hit by natural disasters, and medical and dental care to communities in rural Uganda.

Three nonprofits have been named as finalists for Thinkso’s annual Give a Brand! competition, and voting is now open to the public at large. The winner of the competition will receive a complete rebranding (logo, website, marketing materials, etc.) worth more than $50,000.

The three finalists, chosen from a pool of public nominations, include:

Bridge to Health ( The all-volunteer brigades of this Toronto-based nonprofit travel each year to rural Uganda, providing medical and dental care, improving healthcare delivery systems, training local healthcare workers, and educating local residents. They also expose medical students to this vital work through partnerships with NYU and the University of Toronto.

Family Health Alliance ( This California-based charity protects and promotes women’s reproductive health and rights in male-dominated Muslim countries. Understanding that a man is often the sole decision maker when it comes to a woman’s health in these regions, FHA’s innovative program provides culturally sensitive training and education to families and healthcare workers so that everyone benefits.

NYCMedics ( This New York-based organization delivers emergency medical care to remote and difficult-to-reach areas devastated by natural disasters, often within 36 hours. Their innovative response model bridges the gap until traditional aid efforts are organized. They also work with on-the-ground organizations to strengthen local medical services infrastructure.

Anyone may vote for their favorite nonprofit by going to Voting closes June 24, 2016.

The winner of the competition will be announced on July 1, 2016. The rebranding, which happens during a one-day “design sprint,” takes place on July 29, 2016.

Each year, Give a Brand! provides one underfunded nonprofit with the branding tools it needs to spread its message more broadly. Thinkso has run this pro bono program since 2012, harnessing the skills of its entire studio—designers, writers, and partners—and those of Give a Brand! sponsors.

“We used to sporadically participate in things like NY Cares Day, or volunteer at a soup kitchen. But we wanted to be more intentional about and put more muscle behind how we give back. We’re a firm of diversely talented professionals, and being able to use our branding expertise for an organization that otherwise wouldn’t ever be able to hire us is as rewarding for our staff as it is for the client,” says Brett Traylor, a senior partner at Thinkso.

The fast-paced design challenge highlights the importance of a strong brand for nonprofits. “Give a Brand! was an amazing experience. As a small organization, trying to find the time and monetary resources to do a full re-brand was a daunting task. Give a Brand! gave us the opportunity to create a new look and feel and stronger messaging. We can’t wait to continue using it for years to come,” says Meredith Adamczyk, Executive Director of the Max Warburg Courage Curriculum (, the winner of Give a Brand! 2015.

Previous winners of Give a Brand! include Dawn (, All Breed Rescue & Training (, and Orphans Rising (

Uniquely, the entire development process for Give a Brand!—from messaging to graphics to building the website—takes place in one high-energy and thrilling day. The 2016 Give a Brand! design sprint will take place on July 29, 2016, at Thinkso’s studio in New York City. Members of the press are welcome to observe.

Visit for more information.

A gallery of high-resolution Give a Brand! images for use by the press is available at

Thinkso Creative ( is a content-driven creative agency founded by Elizabeth Amorose and Brett Traylor. The agency creates compelling brand identities, websites, marketing materials, and advertising campaigns. Thinkso works with clients across many sectors—from financial services to consumer goods—and have earned recognition from a broad range of industry experts such as REBRAND, American Express OPEN Forum, PRINT Magazine, PRNews Platinum PR Awards, Black Book AR100, LACP Vision Awards, Graphic Design USA, and more.

Mari Lazar, Director of Firm Marketing

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Mari Lazar
Thinkso Creative
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