Betera, an All-New iPhone App, Reimagines What a Restaurant Menu Can Do

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A startup from Los Angeles creates a restaurant menu that can play videos of food before you order, keep track of your food adventures, and connect you to local foodies around you.

It’s no wonder the customers are confused. A study from University of Texas states that people only remember 10% of what they read but 50% of what they see and hear. Yet for hundreds of years, restaurant menus stayed almost exactly the same with written text descriptions on a piece of paper. To make matters worse, the languages that they use have gotten even more confusing over the years. Betera is an all-new free iPhone app that reimagines the restaurant menus and helps confused foodies around the world explore and discover their next favorite dish with photos and videos shared by the community.

Betera’s reimagined restaurant menu has a few noteworthy features. First, it allows users to fully immerse themselves in the dish they're about to order with photos and videos that stimulate the taste buds. Second, users can leave video reviews on their favorite dish as if they're a star food critic on TV. They can craft their own video that shows the food in action, or they can talk about their experience to those who are about to order that dish. Lastly, unlike most social networks, every photo and video shared on Betera instantly becomes useful as it gets posted on the restaurant’s menu and the personal foodie journal simultaneously.

“If Instagram and Yelp had a baby, it would be Betera,” said Cofounder and CEO Justin Chung. “We are channeling the huge wave of food pictures and videos that are being shared online and making them instantly useful for all the food lovers out there.”

Betera is available now on the iOS App Store. The free iPhone app is available worldwide with over 8,000 menu items and over 1,500 photos and videos from Los Angeles, Las Vegas, Austin, and Portland. More information is available on

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Justin Chung
since: 09/2015
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