PiPPER STANDARD Launches in Hong Kong

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PiPPER STANDARD natural household cleaning products launch in Hong Kong

Equator Pure Nature Co., Ltd., Thailand’s leading manufacturer of natural household cleaning products, launched their PiPPER STANDARD products in Hong Kong, the 5th Asian market where PiPPER STANDARD is sold.

Hong Kong’s educated consumer base, already familiar with natural products, welcomes PiPPER STANDARD natural, hypoallergenic products as the only major brand wholly produced in Southeast Asia. “We view Hong Kong as a strategic market for us both as having a dense population of target consumers and serving as a gateway into Greater China,” remarked Equator Pure Nature Chairman and CEO Peter Wainman. “This is an international market where consumers demand a higher quality product, and that is something we will deliver to them.”

PiPPER STANDARD will be sold at SOGO department stores, and will be featured in their annual SOGO Baby Fair from May 11-16, 2016.

About Equator Pure Nature
Our business was founded in 2010, after our founders suffered allergic reactions to chemicals commonly found in household cleaning products in Asia. Given their personal experience and the troubling rise in worldwide allergy and asthma rates, they embarked on a mission to invent natural, hypoallergenic certified, non-toxic, household cleaning products, with cleaning power comparable to chemical products. After years of rigorous research and development, PiPPER STANDARD® products hit shelves in Southeast Asia in late 2014, and Equator Pure Nature has since become a leading Asian manufacturer of natural laundry care products. http://www.equatorpurenature.com

The foundation of PiPPER STANDARD® products is fermented fruit fluid derived from our proprietary, patent-pending, pineapple fermentation process. Our process yields biosurfactants, natural preservatives, organic acids, and natural enzymes which provide natural, non-toxic cleaning with power and efficiency comparable to chemical cleaners. PiPPER STANDARD® products are focused on consumer health and minimizing impact to the environment; therefore, our laundry detergent and fabric softener products are certified hypoallergenic and non-irritation by Dermscan Asia and certified to biodegrade more than 90% in one month. http://www.pipperstandard.com

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Harrison Oztemel
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