“Our data-centric platform creates a virtuous cycle for sales and marketing teams,” said Chris Atkinson, CEO of KnowledgeTree.
Raleigh, NC (PRWEB) May 11, 2016
Today KnowledgeTree launched the Sales Asset Cloud. This market-first platform integrates three enterprise applications for content, enabling the full Sales Asset Management lifecycle. Now sales enablement and marketing teams gain a single platform to create, discover, and recommend winning content.
85% of sales assets are unused by reps -- because they can’t find or don’t trust available content. Content creators struggle to build sales assets that reps need and to measure content’s true revenue impact.
KnowledgeTree’s platform enhances the entire sales asset lifecycle. It doubles prospect engagement, triples content use, and cuts content production time in half. The platform’s data-centric applications equip sales and marketing teams to:
- Create Content Faster: Content teams design approval workflows, assign tasks, share drafts, manage versions, control access, organize assets, and accelerate content delivery. This functionality is free to select companies.
- Discover Content Anywhere: Sales teams gain access to winning content from any browser or mobile device. Through a single cloud-based portal reps can quickly discover and use content from anywhere.
- Predict Winning Content: Sales assets proven to win for any prospect are pushed to reps ‘just in time’ via email or Salesforce.com. Content is instantly scored by its effectiveness for each lead, account, opportunity, and more.
“Our data-centric platform creates a virtuous cycle for sales and marketing teams,” said Chris Atkinson, CEO of KnowledgeTree. “It automatically updates recommendations so reps use content predicted to advance prospects. Deep insight into content performance identifies which content to invest in. And data across millions of sales interactions provides best practice guidance on what assets drive revenue.”
KnowledgeTree’s Sales Asset Cloud integrates three core applications:
- KnowledgeTree Studio -- Create, store, and approve great content 22% faster.
- KnowledgeTree LaunchPad -- Discover and use the right content from anywhere.
- KnowledgeTree Fusion -- Recommend winning content via email and Salesforce.com — and measure its true ROI.
Free Account for Marketo Licensees
KnowledgeTree Studio is available at no charge for select Marketo licensees (up to 10 content creators). Teams can upgrade to integrated applications or add additional team members at any time. To see if you qualify, launch your account, or learn more, please visit KnowledgeTree.com/Studio
KnowledgeTree’s Sales Asset Cloud radically boosts the value sales teams deliver to prospects. Businesses efficiently create, discover, and recommend winning content that sales teams need. RingCentral, Zuora, Lattice Engines, and other leaders triple content use and radically increase prospect engagement.
For more information, visit http://www.KnowledgeTree.com.
KnowledgeTree Fusion includes rich functionality that embeds in the workflows of reps and content creators:
- CRM Integration -- Predict which content wins for any Salesforce record.
- QuickPlays -- Push sales guidance and training materials to reps ‘just in time’.
- PerfectPitch -- Generate presentations tailor-made for every prospect.
- BluePrints -- Suggest content to reps via email based on the results of top reps.
- Insights -- Measure content ROI and learn what assets to build next.