BH Cosmetics Launches In Ulta Beauty With Carli Bybel Palette

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BH Cosmetics Teams With Ulta Beauty To Distribute Sought-After Palette

Carli Bybel and the BH Cosmetics 14 Color Eyeshadow & Highlighter Palette

Carli Bybel and the BH Cosmetics 14 Color Eyeshadow & Highlighter Palette

“We’re thrilled to work with Ulta Beauty and to bring our partnership with Carli Bybel to a wider audience,” says BH Cosmetics co-founder and CEO Fred Sadovskiy.

BH Cosmetics, a beauty industry leader and creator of professional-quality makeup, is pleased to announce Ulta Beauty as its newest retail partner. The partnership will kick off with the launch of BH’s fan-favorite Carli Bybel 14 Color Eyeshadow & Highlighter Palette in all of Ulta Beauty’s 800+ stores and on Ulta.com—the first time the palette will be available at national retail locations.

Bybel’s signature palette dials up the drama with 10 eyeshadows in earthy neutrals and plummy browns, plus four highlighters in shades that complement every skin tone. With a mix of matte, satin, and shimmer finishes, it’s ideal for day or night. “Ulta Beauty has such a broad, passionate client base, and I’m so excited to connect with them,” says Bybel. “Their interactive approach creates a perfect environment for fans to connect with products they love.”

As BH Cosmetics continues to expand its reach as a global beauty innovator, partnering with Ulta Beauty creates an opportunity to reach millions of makeup fans who aren’t yet familiar with the brand. “We’re thrilled to work with Ulta Beauty and to bring our partnership with Carli Bybel to a wider audience,” says BH Cosmetics co-founder and CEO Fred Sadovskiy. “This is a fantastic opportunity for us to make high-quality, affordable beauty more accessible than ever—and Carli’s palette in particular is a perfect touchpoint for both BH and Ulta Beauty customers.”

“The launch of BH Cosmetics’ Carli Bybel Palette represents Ulta Beauty’s commitment to offering guests the best that the beauty world has to offer from the hottest brands and influencers,” says Julie Tomasi, senior vice president of merchandising at Ulta Beauty. “We are pleased to be the retailer of choice to offer this palette to our guests.”

The Carli Bybel 14 Color Eyeshadow & Highlighter Palette will be available on Ulta.com in June 2016 and in all Ulta Beauty stores in August 2016.

About BH Cosmetics
BH Cosmetics creates high-quality, affordable cosmetics, makeup brushes and accessories. Known for delivering high-quality cosmetics at affordable price points, the company’s product line has garnered extensive praise on YouTube and other social media networks. BH Cosmetics was previously recognized on Inc. Magazine’s Inc. 500 list as one of the country’s fastest-growing private companies. For more information, visit http://www.bhcosmetics.com.

About Carli Bybel
Beauty guru Carli Bybel began her career as a freelance makeup artist, and broke into the vlogging world in 2011 with her instantly-popular makeup tutorials. She continues to connect with her millions of followers via her primary YouTube channel The Beauty Bybel, as well as on her blog and a secondary channel, The Inner Beauty Bybel, focused on advice and self-improvement.

About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since opening its first store 25 years ago, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of January 30, 2016 Ulta Beauty operates 874 retail stores across 48 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit http://www.ulta.com.

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Jennifer Mitzkus
BH Cosmetics
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