Cooleaf Announces “Step with Impact” Challenge to Modernize Traditional Approaches to Charity Races

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Software enables individuals and team to contribute to charities through physical steps.

Cooleaf (http://www.cooleaf.com), a technology platform for team success and engagement, today announced the launch of a modernized version of a race for charity with their “Step with Impact” Challenge (http://stepwithimpact.cooleaf.com).

Through this “virtual” approach to racing for charities, users of fitbit® and misfit® wearable devices will be able to join a 7-day challenge that begins on May 20, 2016 and earn points that they may pledge to their choice of top-rated international charities including Save the Children®, World Wildlife Fund, Charity: Water, and more.

“As a busy professional, it’s hard to find time to contribute time to your favorite charities,” said Prem Bhatia, Co-Founder at Cooleaf. “Traditional races are fine but most professionals are booked up with kids’ activities and their own lives on the weekends. This challenge allows participants to creatively give to their favorite causes by simply walking and reaching their daily steps goals. There is no financial commitment to individuals participating in this challenge. It’s simply the act of walking that creates a pledged contribution to your chosen charities. We believe that this device-agnostic, technology-enabled challenge is the future of charitable fundraising.”

While individual participation is allowed for this challenge, Cooleaf is encouraging people to sign up with their co-workers and friends. Through their technology platform, Cooleaf will present individual and team leaderboards and the ability for competitors to interact and engage in conversations to further the competitive aspects of the step challenge.

"Our employees love competing in step challenges through Cooleaf,” says Amanda Posey, Wellness Center Director at Dekalb Medical. “The real-time leaderboard promotes competitive chatter and everyone is walking more and getting in-shape."

Cooleaf is securing a number of corporate sponsors that will cover the pledged step contributions earned by individuals and complete the financial donation to their chosen charities.

“Through our user-friendly technology platform, we will be reporting out on teams with the highest average steps per team member,” added Bhatia. “While we won’t stop individuals from participating on their own, we highly encourage people to bring their co-workers into this challenge and step as a team. Ultimately, this is one of the most effective ways we’ve seen to begin to create a more engaged, productive, and happy team that is firing on all cylinders.”

Cooleaf is securing a number of corporate sponsors that will cover the pledged step contributions earned by individuals and complete the financial donation to their chosen charities.

To learn more about Cooleaf’s “Step with Impact” Challenge kicking off on May 20th, please visit http://stepwithimpact.cooleaf.com

About Cooleaf

Cooleaf (http://www.cooleaf.com) helps companies with their efforts to create and maintain the most effective and productive teams. Through an innovative software-as-a-service (SaaS) platform, Cooleaf helps customers by making it easy to scale employee recognition, goals and skills tracking, and management of events & challenges. Cooleaf has helped customers achieve reductions in unwanted turnover, improved employee engagement, and enhanced team productivity.

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Prem Bhatia
Cooleaf
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since: 03/2011
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