New York, NY (PRWEB) May 11, 2016
mParticle, the only mobile-first customer data platform, announced today that it has been named a "Cool Vendor" in Gartner's "Cool Vendors in Mobile App Development, 2016".
"Getting the most out of SaaS marketing and analytics tools requires a solid technical foundation. The very best apps have chosen mParticle as their data layer to reduce overhead and better equip the business for growth," said Michael Katz, mParticle CEO and co-founder. "It’s an incredible honor to be recognized by Gartner as a Cool Vendor for mobile app development,"
According to Gartner, Cool Vendors in the Mobile App Development category bring new and innovative approaches to enterprise mobile app development that warrant attention from prospective customers.
The report, co-authored by Adrian Leow, Van L. Baker, Richard Marshall, and Jason Wong, also recognized four other vendors who are solving the complex needs of app developers through innovative mobile solutions.
mParticle is the only customer data platform built for mobile and native apps across all devices. To win in mobile requires data infrastructure purpose built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering mobile marketers and developers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data platform today. mParticle serves large brands such as Spotify, SeatGeek, Starwood, SoulCycle, iHeartRadio, among many others. Each month, mParticle sees over 750 million mobile users on its platform, captures over $2 billion in ecommerce transactions, and processes over 65 billion API calls. mParticle was founded in 2013 and is headquartered in New York City.
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