Hotcakes Commerce New Release Makes Any Store Owner an Instant Data Scientist

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Hotcakes empowers you to spend more time growing your business, and less time managing your online store

You won't find any vanity metrics here... Only insightful analytics and actionable data

You won't find any vanity metrics here... Only insightful analytics and actionable data

We noticed a trend a few years ago when speaking with our clients and prospective clients. They were spending thousands of dollars just trying to figure out what was working or not, and getting nowhere.

Hotcakes Commerce announced today the long-anticipated version 2.0 of their e-commerce solution of the same name. In an instant, any store owner will know beyond any doubt how their store is performing, and why. Hotcakes has literally reinvented e-commerce dashboards to help store owners pinpoint information to help them make data-driven decisions immediately – something that was previously only available after hours of manual data aggregation from multiple sources. Store owners will be prompted and shown how their daily tasks are impacting sales for individual categories, products, and across the site.

One of the company’s founders, Ryan Morgan, described why Hotcakes invested so heavily in this direction. “We noticed a trend a few years ago when speaking with our clients and prospective clients. They were spending thousands of dollars just trying to figure out what was working or not, and getting nowhere.”

Actionable Dashboard & Insightful Analytics

The new dashboard offers a live look into what’s happening in the store at a glance. Store owners won’t need a computer science degree to understand what trends the store has when it comes to mobile versus desktop visitors, cart abandonment rate trends, or if it has a problem with simply getting customers to add products to the cart in the first place. These things are shown in a simple-to-understand way, allowing anyone to see all of the problems that the store has, and click-through to fix them immediately. All this, without ever having to leave the website.

Product & Category Performance

Each product and category have their own dashboard too, allowing store owners to see growing trends at a granular level. This dashboard is refined to tell you how well a product or category is doing, but it also gives a clear idea why. One won’t have to guess if a recent product description update is resulting in higher sales. It will be obvious, with all of the supporting details.

Built-In World Class Content Management

All Hotcakes clients have needs that extend beyond the store. A successful company likely needs a blog, news, careers page, press area, and maybe even child brand marketing sites. Hotcakes empowers customers to do this and more, by delivering a store that also has a fully customizable content management system (CMS) included for the rest of the company to benefit from.

Pricing & Availability

Hotcakes is available as a hosted or on premise solution. Anyone can get started in mere minutes using the cloud-hosted version of Hotcakes for a simply priced $80 per month.

There’s no need to choose a plan, as there is only a single hosted plan available. Ryan Morgan explains the pricing model, “We didn’t want to insult our customers by forcing them to categorize themselves as not being an enterprise yet, or confuse them by forcing them to do complex feature analysis and possibly have to compromise on their needs. Instead, we wanted to make it easy for our clients to grow their online store. All of our clients can benefit from using Hotcakes, for the same price.”

Any company wanting to have Hotcakes on their own servers can purchase it through any of the Hotcakes Commerce partners for $4,999 per year.

Those wanting to just “kick the tires,” can start out using the 14-day free trial as well.

About Hotcakes Commerce

Hotcakes Commerce believes that e-commerce should be easier. Hotcakes empowers online stores by building an e-commerce CMS that everyone on the team will benefit from. Hotcakes Commerce is based in West Palm Beach, FL, with offices around the globe. For more information, see HotcakesCommerce.com.

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Will Strohl
Hotcakes Commerce, LLC
+1 561-228-5319 Ext: 1
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