New Branding Tactic Yields Significant Increase In Voter Turnout in Los Angeles County

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Culver City partners with SeePolitical, a local non-profit to brand their election

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Volunteer voter outreach worker with Culver City mascot 'Birdee" sign used in the campaign

...the benefits of utilizing branding elements to a voter process were seen immediately. We applaud Culver City for pioneering a new approach ... we hope other municipalities in California and other states follow their lead.

SeePolitical, a non-profit, non-partisan organization that informs and empowers voters through creative design platforms, announced today the success of a first-time partnership with Culver City to increase participation in their general municipal elections, resulting in a 22% voter turnout, a record in the city’s recent history.

The City Clerk’s Office announced the partnership in February of this year, and launched Culver City Counts, a bilingual Culver City Voter Education and Outreach Program and its mascot “Birdee” with 30 second animated videos, which can be found at http://www.culvercity.org/vote.

“We wanted to find a unique approach to reach voters this year to engage them in the election process. We partnered with SeePolitical to create a bilingual, multi-media campaign focused on engaging the broadest level of voters,” said Deputy City Clerk Jeremy Green. “With voter turnout dropping across the nation, it was in Culver City’s best interest to invest in voter education and the result was a significant increase in the City’s political participation. We are planning to keep ‘Birdee’ as our mascot for years to come.”    

Birdee is a non-partisan voting mascot that was utilized to get the word out about registering to vote, serving as a poll worker, and signing up to become a Vote-by-Mail voter, as well as increasing voter knowledge about the election process and Election Day.

“The results from the recent Culver City election could not be more impressive,” says Nate Kaplan, founder and executive director of SeePolitical. “This was a pilot project for all of us and the benefits of utilizing branding elements to a voter process were seen immediately. We applaud Culver City for pioneering a new approach to one of our country’s oldest processes, and we hope other municipalities in California and other states follow their lead.”

Reversing the ever-declining voter turnout and lack of civic engagement trends is the main goal of SeePolitical. The non-profit organization was started in 2011 by founder Nate Kaplan, a 34-year old former nominee for the Massachusetts House of Representatives and communications and legislative director for the Los Angeles City Council, and supported by a team of designers, artists, and educators that understand that the insatiable demand for digital content may be the key to increasing participation in our political process.

Important to note that the City of Long Beach held similar elections for three City Council seats on the same day as the Culver City election. Voter turnout in Long Beach was 11.5 percent.

For more information on SeePolitical, go to seepolitical.com.

About SeePolitical
SeePolitical is a 501c3 nonprofit based out of Los Angeles producing fun, unbiased voter education materials including animations, logos, and comics that demystify ballot propositions and explain the electoral process. Ever-declining voter turnout and lack of civic engagement coupled with the insatiable demand for digital content makes SeePolitical the ultimate voter tool for the modern lifestyle.

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Celia Sepulveda
SeePolitical
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