’We’re delighted to have brought together some of the most exciting and innovative thought leaders in marketing, and the unprecedented access to ideas should really help to drive analytics forward within the marketing space
Chicago, IL (PRWEB) May 12, 2016
The era of campaigns driven purely by gut instinct is over, and marketers now need data to justify their decisions. As the digital landscape evolves, it is essential to accurately measure and attribute the value of campaigns, in order to improve their impact. Marketers without at least the degree of technical knowledge required to leverage the mass of data collected during their campaigns will fall behind, and their organizations will lose competitive edge as a result.
This May 19 & 20, Chicago will play host to the Marketing Analytics Innovation Summit, with some of the leading figures in the industry gathering to share ideas around the best practices for enabling an optimized marketing analytics function, and discuss the most pressing challenges to leveraging insights from data in marketing, and how these can be overcome.
There will be a range of speakers presenting on topics such as optimization for omni-channel marketing analytics, aligning marketing metrics with business goals, and making big data marketing insight relevant to the C-Suite Fortune 500 companies. Speakers already confirmed to attend include the Director of Performance Analytics at American Express, the Director of Marketing Analytics at Luxottica, and Facebook’s Marketing Science Lead.
Jean Wong, Head of Search Marketing Insights at Google, will share cutting edge research being carried out at Google into the idea of 'Micro-moments'. These are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.
International Events Director, Meg Rimmer, said: ’We’re delighted to have brought together some of the most exciting and innovative thought leaders in marketing, and the unprecedented access to ideas should really help to drive analytics forward within the marketing space.’
The Business & Marketing Analytics Awards 2016 will take place on May 20 as part of the summit. Recognize an organization or peers for their triumphs in analytics innovation by submitting a nomination.
For further information about speakers, schedule and registration details at the Marketing Analytics Innovation Summit, check out the website here: https://theinnovationenterprise.com/summits/marketing-analytics-innovation-chicago-2016
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE Academy, IE Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.
Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.