Infovideo Unveils Mobile Video Ad Receptivity Between Millennials & Older Viewers

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Boston-based digital marketing agency Pepper Gang publishes a new infovideo based on a recent mobile video advertising study conducted by IAB, Tremor Video and Millward Brown Digital to educate businesses on the impact of different video variables to ad effectiveness.

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Our infovideo presents the most important giveaways from the research to help business managers catch up on important information effortlessly and then be able to effectively modify their strategy.

Boston-based digital marketing agency Pepper Gang publishes a new infovideo based on a recent mobile video advertising study conducted by IAB, Tremor Video and Millward Brown Digital to educate businesses on the impact of different video variables to ad effectiveness. The video is now available on YouTube.

Video adverting is a dominant marketing approach. The spend in the U.S. is expected to reach $8 billion, double from 4 years ago, (CMO.com) and mobile devices play an important role in that growth. According to eMarketer’s research in February, video ad on mobile will increase nearly 50% this year.

To help brands come up with more efficient ways to target different audience groups, Pepper Gang summarizes the key takeaways from the study ‘Multiscreen Video Best Practices: Understanding the Next Wave of Video Ad Receptivity’ to educate businesses on this subject. In the video, viewers are able to learn the latest data about what qualities of video ads can assist in driving effectiveness and breaking through to different audience groups.

“Mobile video advertising is what businesses in every industry should do. But only few have done it in a right way,” said Stefanie Daneau, Co-Founder of the agency, “Our infovideo presents the most important takeaways from the research to help business managers catch up on important information effortlessly and then be able to effectively modify their strategy.”

To view the infovideo, please visit Pepper Gang’s YouTube channel: https://www.youtube.com/watch?v=QhPEOy3GSbk. If you are interested in learning more about mobile video advertising, the agency’s blog provides latest tutorials and updates regularly.

The original report can be downloaded from http://www.iab.com/insights/multiscreen-video-best-practices/

About Pepper Gang
Pepper Gang is the Boston-based digital marketing company committed to the growth and success of their clients' business. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. Meet the Pepper Gang team and read their story at http://www.peppergang.com.

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Stefanie Daneau
Pepper Gang
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