Digital shelving is the ground that all retailers should embark on as an effort to positively influence the quality of shopping experiences for all consumers.
Santa Clara, Calif. (PRWEB) May 11, 2016
Powershelf CEO John White is set to lead the “Opportunities for Beacons, NFC, LBS and Contextual Applications” IoT Smart Retail panel on Thursday, May 12, 2016 at 4:30 pm at the Santa Clara Convention Center. During the Internet of Things World, the world’s largest and most comprehensive IoT event, White will educate retailers on the benefits of creating a smart retail environment.
Powershelf uses IoT technology to reduce out of stocks (OOS), streamline inventory management, enable dynamic pricing, digitally engage consumers in their shopping and improve the overall retail experience. Current research suggests a retailer is out of stock an average of 8 percent, and for a retailer like Wal-Mart, that can equate to tens of billions of dollars in lost sales. As the founder of Powershelf, the leading provider of retail technology solutions with two-way communications delivering advertising, merchandising availability, promotional and pricing services to customers, White will cover the gamut of the following opportunities for Beacons, NFC, LBS and Contextual Applications:
- Revolutionizing in store and online retail experiences
- Examining the range of applications: i.e. Supply Chain Control; NFC Payments; Intelligent Shopping Applications; Smart Product Management
- Where are the revenue & partnership opportunities?
- Maintaining privacy and security
- Communicating Data Use Policies and Practicing Digital Ethics
- Best practices for using user data
“From connected consumer engagement to smarter retail experiences, we are uncovering the benefits for both consumers and retailers with apps and beacons to eventually eliminate fines associated with inaccurate pricing structures to alerting consumers about out-of-stock goods,” said White. “Digital shelving is the ground that all retailers should embark on as an effort to positively influence the quality of shopping experiences for all consumers.”
Powershelf is a leading provider of retail technology solutions. Our proprietary technology—the Powershelf® system—provides constant power and two-way communications to software-enabled applications and devices which deliver a variety of advertising, merchandising and pricing services to customers. The Powershelf® system includes out-of-stock replenishment, at-the-shelf video advertising, and electronic shelf label systems that address critical, ongoing challenges faced by retailers and CPG manufacturers. Powershelf also offers a nationwide network of thousands of highly trained professionals who perform on-the-ground services such as shelf monitoring and restocking, at-the-shelf marketing, and custom installation and maintenance of the Powershelf® system. For more information, please visit http://www.powershelf.net.
About John White
John White is the Chairman and Co-CEO of Powershelf. In this capacity, Mr. White is leading retailers and consumer goods companies in creating IoT Smart Retail environments. He does this through the use of shelf edge technology, beacons, electronic pricing, and data to drive more efficiencies and generate better opportunities in sales, marketing, and operations.
Mr. White is also the Chairman and CEO of Compass Marketing, Inc., an industry leader in strategic marketing and sales consultation for many leading global consumer packaged goods companies including Procter & Gamble, Johnson & Johnson, and McCormick Spice Company. Prior to founding Compass Marketing, Mr. White served as the youngest Director at Acosta, the leading sales and marketing agency for the grocery trade.
Mr. White is a native of Maryland, and holds a Master’s Degree in Business from the University of Baltimore. He is very active in the community and directs Compass’s philanthropic efforts and support through the Compass Cares Foundation. He currently serves on the board of directors of the Anne Arundel Economic Development Corporation, is on the advisory board of iFred, and previously served on the board of the United Way Campaign of Maryland.
About Compass Marketing Inc.
Compass Marketing Inc. is headquartered in Annapolis, MD and is a leader in providing sales and marketing to a powerful portfolio of Fortune 100 clients, who collectively have over $400 billion in annual sales. For more information, please visit http://www.compassmarketinginc.com.