Media Alert: Orvis to Kick-off Month-Long Rod Swap Campaign to Benefit Children’s Charities

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The Orvis Company has announced a campaign allowing anyone to turn in any functioning fishing rod to receive 20% off the purchase of an American-made Orvis graphite fly rod. The turned-in rods will be donated to local children's charities.

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WHAT: Members of the public can bring any functioning fishing rod into an Orvis Retail Store or Authorized Fly-Fishing Dealer and get 20% off an Orvis made-in-the-USA (only) graphite fly rod. The rods that are brought in will be donated to local children’s charitable organizations specifically selected by the stores, representing more than 70 communities in the U.S.

WHEN: May 15 – June 19, 2016. Go to for individual store hours.

WHO: Organized by The Orvis Company. Open to all members of the public.

WHY: Orvis would like to encourage young people to get involved in the sport of fly fishing and enjoy the great outdoors as well as highlight Orvis Fly Rods, made in Manchester, VT.

HOW: Interested parties can simply show up at their local store with any functioning fishing rod to receive their 20% discount on any American-made Orvis Graphite Fly Rod. Orvis will announce the charitable recipients of the exchanged rods after the campaign ends on June 19th.


About Orvis
Founded in 1856, Orvis pioneered the mail order industry in the United States. It now operates multiple catalog titles, three websites, more than 80 retail stores in the US and the UK, including its Flagship Store in Manchester, Vermont, and serves a network of over 400 authorized dealers worldwide. The oldest continuously operated catalog company in the country, Orvis provides authentic products, knowledge and experience that define outdoor adventures, with unsurpassed innovation and expertise in fly-fishing and wingshooting. A leading corporate steward for the environment, Orvis contributes 5% of pre-tax profits every year to protect nature, support communities and advance canine health and wellbeing. The company’s international headquarters for its mail order, ecommerce, retail, and wholesale businesses are in Manchester, Vermont. Learn more at

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Hank Moore
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The Orvis Company
since: 12/2008
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