Elastic Grid Execs Invited to Speak at Google Partner Conferences

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Elastic Grid Executives to present partner marketing solutions and best practices for Google cloud partners at the New York and Dublin Apps for Work partner conferences.

"Our collaboration with Google focuses on providing these cloud partners with an easy-to-use, turnkey marketing automation platform, enabling them to sell more with fewer resources"

Elastic Grid, a leading B2B channel marketing platform, announced two of its executive team, Cameron Avery, Founder and CEO and Kathryn Rose, Vice President of Business Strategy and Development, were invited to present at the Google Cloud Partner conferences in New York on April 14, 2016 and Dublin, Ireland on May 19.

In April, Avery discussed the common marketing challenges partners face in their day-to-day business. He then offered solutions delivered through Google’s marketing program, powered by the Elastic Grid platform, enabling partners to generate more demand.

"We work with hundreds of channel partners around the world,” said Avery, “they’re often time poor and many have limited or no internal marketing resources, which makes marketing their businesses very challenging.

"Our collaboration with Google focuses on providing these cloud partners with an easy-to-use, turnkey marketing automation platform, enabling them to sell more with fewer resources,” he said, adding, “responsively designed nurture campaigns are available to encourage partners market the Google cloud products and services to their prospective customer base."

Avery also demonstrated the results of the program to the Google partner community. "In just a few short months, partners executing campaigns through the Google Portal on Elastic Grid have generated considerable pipeline and quantifiable revenue.”

On May 19, Kathryn Rose takes the stage at the EMEA conference held at Google’s Dublin Headquarters. Rose will discuss the buyer's journey and impress upon partners the need to perform a variety of different marketing activities to attract prospects at various stages of the buying cycle.

"It’s widely accepted that over 80% of buyer decisions are made before the prospect even interacts with a salesperson," stated Rose. "Partners need to provide content along the entire journey, from awareness through decision, to stand out from their competition. This can be done through email and social posts, which Google provides to the partners through the Elastic Grid platform."

"The real ‘secret sauce’ to the entire program is not simply the platform," says Rose. "Elastic Grid provides Grid Marketing Specialists (GMS) with extensive knowledge of the local market and language to support Google partners around the globe using the Elastic Grid platform."

Both Elastic Grid executives are encouraged by the success partners have had to the program. "Partners are excited and enthusiastic by the ease-of-use where they can see their campaigns, leads and pipeline in a single platform," says Avery.

Rose added, "The partners are enjoying the access to pre-written content and co-branded emails and microsite landing pages as well as real-time lead alerts. It allows them to focus on the business of doing business and letting our experts guide the marketing."

About Elastic Grid
Elastic Grid loves channels and is focused on delivering an enhanced partner experience through its scalable, easy-to-use channel marketing platform. Providing partners with 1:1 personal support, Elastic Grid helps B2B channel teams scale marketing programs globally, successfully grow partner adoption and drive more business for their channel partners and reseller networks.

Elastic Grid differentiates itself with a partner-first approach by combining a scalable marketing platform and real-time analytics with personal marketing support for every partner. Elastic Grid is revolutionizing the partner experience by creating a channel solution that partners love to use. Partners around the world depend on Elastic Grid to generate over 200,000 net new leads and more than $2.5 billion in pipeline.

For more information about Elastic Grid visit http://www.elasticgrid.com.

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Shannon Prager
Elastic Grid
+1 214-228-7883
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Cameron Avery
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