Beneva Solutions is now “Bloomerang Solutions”

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Sarasota, Florida-based retail florist digital services company rebrands with a new focus

Beneva Solutions, a Sarasota-based retail florist digital services company has become Bloomerang Solutions – a dynamic team of professionals dedicated to increasing sales for flower shops and other small businesses.

“In order to better serve the retail floral industry and other small, local businesses, it became important to rebrand our company and stay true to our goals of not only helping our clients attract new customers, but to also retain existing customers and keep them coming back,” said Bloomerang Solutions founder, Arthur Conforti.

Beneva Solutions laid the groundwork for Bloomerang Solutions by being innovative and proactive in their approach to floral marketing. Over the years they have continued to grow and offer new services to their diverse group of clients, reinforcing the need to streamline and integrate all of their brands (with the exception of their mobile app - floralapp, which will remain the same) into one complete identity.

“Our renewed focus on customer retention, along with relationship building and development, inspired this bold new identity that will showcase our dedication to our clients and their businesses, while also reinforcing the importance of maintaining those relationships,” Conforti said.

Beneva Solutions has always been instrumental in developing online programs, websites, print projects, surveys and analytics to empower retail florist to conquer their local market through the acquisition of new clientele. Their focus on that strategy has now expanded to encompass all customers – past, present, and future - while helping clients grow every aspect of their business. This is why the Bloomerang approach was created.

Before founding Bloomerang Solutions, Conforti owned Beneva Flowers in Sarasota, Florida – a shop his family started in 1986. Under his ownership, Beneva Flowers was consistently named Sarasota’s #1 Florist for nearly 20 consecutive years by various local media outlets. For more information, please visit

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Ryan Putnam
Beneva Flowers
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