Calypso Selected as Agency Partner by Wentworth Senior Living

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Campaign highlights WSL’s commitment to empowering seniors

Calypso defined Wentworth Senior Living's brand and client value through clear messaging, integrated public and media relations, and informative web content.

Wentworth excels at creating a sense of belonging, security, and companionship. This new website, and the content we’re creating, places that expertise online and makes it available to those who need it.

Calypso Communications, an integrated creative and PR agency, has partnered with Wentworth Senior Living (WSL) to provide diverse and strategic communications services. Calypso has created a campaign that focuses on defining the Wentworth Senior Living brand and client value through clear messaging, integrated public and media relations, and informative web content. Wentworth Senior Living is a nonprofit senior living community dedicated to supporting seniors’ health, independence, relationships, and interests.

“We’re thrilled to be working with the Calypso team to enhance awareness of senior needs, both for our residents and local citizens,” said Bill Henson, Wentworth President and CEO. “Our new website, particularly the WSL Magazine content, leverages our expertise to empower and educate our seniors. This is the latest reflection of our commitment to the community and we couldn’t be more excited.”

Calypso fully redesigned the Wentworth website, crafting a user interface that is friendly, intuitive, and helps WSL achieve its community service goals. The agency incorporated responsive design in the new site, ensuring that it travels seamlessly from device to device, enhancing legibility for the target audience and adding bold visual treatments that reflect the professional and embracing environment at WSL. The website’s new WSL Magazine includes regularly updated articles that highlight key issues related to senior life — Alzheimer’s and dementia; transitioning away from home; community assistance programs; and common questions from friends and families.

As a newly minted HubSpot partner agency, Calypso will leverage Wentworth’s unique expertise and knowledge through inbound marketing strategies that focus on creating and sharing helpful content for current and prospective residents, their families, and community partners.

“At its core, Wentworth Senior Living is perfect for inbound marketing. The WSL team works tirelessly to earn their residents’ trust and the content they are writing now reflects that commitment,” said Caitlin Evvard, Calypso’s inbound manager. “Wentworth excels at creating a sense of belonging, security, and companionship. This new website, and the content we’re creating, places that expertise online and makes it available to those who need it.”

About Calypso Communications
Based in Portsmouth, N.H., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information, visit http://www.calypsocom.com.

About Wentworth Senior Living
Wentworth Senior Living is a nonprofit senior living community dedicated to supporting seniors’ health, independence, relationships, and interests in a connected environment. As an active participant in the greater community, WSL is committed to ensuring all local seniors are fully engaged in living better lives longer. Located in the heart of Portsmouth’s historic South End, WSL has been in operation since 1911. Visit http://wentworthseniorliving.org.

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For More Information Contact:
Tiffany Nelson
Calypso Communications
tnelson(at)calypsocom(dot)com
603.431.0816

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Tiffany Nelson
Calypso Communications
+1 (603) 431-0816
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