Former Walmart.com VP of Marketing Brian Monahan Joins Blueshift as Advisor

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Brings Customer Insights from One of the World’s Largest Online Marketers to Leader in Segment-of-One Marketing Automation

Brian Monahan

Brian Monahan

Blueshift’s marketing automation platform is state-of-the-art and built specifically for real-time, multichannel, personalized communication.

Blueshift, the leader in Segment-of-One B2C marketing automation, announced today that it has added experienced executive Brian Monahan as an advisor. Brian Monahan brings years of experience leading highly successful and scalable marketing programs, mostly notably as Vice President of Marketing at Walmart.com. Under Monahan's leadership, Walmart.com grew monthly unique visitors by over 50% to become the second largest online retailer in the US. Monahan is a decorated pioneer in the marketing industry and has won various awards over the course of his career including Media Maven (AdAge), Industry Innovator (Ad:Tech) and Bay Area Innovation Group Hall of Famer.

In addition to serving as an advisor to Blueshift, Monahan is the co-founder & Chief Evangelist at NewCo Festivals, a media and events platform that celebrates innovators solving meaningful problems in the world. Prior to NewCo, as VP of Marketing at Walmart.com, he was responsible for brand strategy, customer acquisition and audience advertising sales. Under Monahan’s leadership, Walmart.com became the second largest U.S. eCommerce site measured by traffic, and launched Online Grocery, the Savings Catcher app and Shipping Pass.

“I am delighted to welcome Brian to Blueshift as a trusted advisor,” said Blueshift’s co-founder & CEO, Vijay Chittoor. “His years of experience as a marketing leader working with premier brands will be invaluable to our customers as they adopt and implement our Segment-of-One marketing automation solutions.”

“As someone who is a true believer in Blueshift’s vision of Segment-of-One Marketing, I’m excited to join Vijay and the rest of Blueshift's rock star team,” said Brian Monahan. “Blueshift’s marketing automation platform is state-of-the-art and built specifically for real-time, multichannel, personalized communication. Blueshift is a step change beyond legacy marketing automation systems that are re-purposed point solutions that simply cannot keep up with consumer expectations of relevant marketing communication."

About Blueshift:
San Francisco based Blueshift is the leader in Segment-of-One marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook & SMS.  Blueshift was founded by serial entrepreneurs with backgrounds at successful companies such as Kosmix (now @WalmartLabs) and Mertado (now Groupon Goods). The company is funded by prominent venture capital and angel investors, including Storm Venture Partners, Luma Capital Partners and Nexus Venture Partners.

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Vijay Chittoor
Blueshift
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