Indian Land, SC (PRWEB) May 16, 2016
INSP Chairman and CEO, David Cerullo, has been inducted into the 50th anniversary class of Cable TV Pioneers. The ceremony was held at Boston’s Fairmont Copley hotel last night ahead of the 2016 INTX Convention. Other inductees included Comcast Chairman and CEO, Brian Roberts and Time Warner Inc. Chairman and CEO, Jeffrey Bewkes.
“It is humbling to be included in this honorable distinction,” said Cerullo. “As the class of Cable TV Pioneers celebrates a longstanding tradition during its 50th anniversary, this accolade is even more meaningful to me.”
The 2016 Cable TV Pioneers class includes:
Jeffrey Lawrence Bewkes, Time Warner; David Cerullo, INSP; Glenn Duval of Challenger Cable Sales; Leslie Ellis of EllisEdits Inc.; Marwan Fawaz of Sarepta Partners; John Gibbs of Comcast; Steve Goldmintz of Marcum Search LLC; John E. Heslip of Comcast; Yvette Kanouff of Cisco Systems; Peter Kiley of C-SPAN Networks; Mark Lieberman of Viamedia Inc.; Mike J. Mason of Comcast; John Arthur Ogren of SpeedConnect and Brian L. Roberts of Comcast.
The group's first class, in 1966, included 21 entrepreneurs. Since then the roster has grown beyond 700 men and women, the organization said in a release. The induction ceremony was held on Sunday, May 15 at the Fairmont Copley in Boston. More information is available at http://cabletvpioneers.com.
About David Cerullo
In 2009, Cerullo spearheaded new initiatives at INSP, in part as the result of an intensified commitment to research. INSP became the first client of the census level (e.g., set top box) audience measurement methodology provided by Rentrak. This revolutionized all phases of INSP scheduling, programming, and advertising. The input from this technology helped lead to significant changes in the schedule, and eventually, in 2010 to the rebranding of INSP with an entertainment focus. INSP became a Nielsen client in 2011.
Incremental growth took place in audiences and distribution. This enabled INSP to compete nationally for audiences and advertisers. Currently, INSP is available in approximately 80 million households through more than 3,000 cable systems, including Comcast, Time Warner Cable, along with AT&T, Verizon, and the DBS platforms.
INSP attracts an intensely loyal audience, with viewers ranking among the leaders in time a network’s viewers watch that network (according to Rentrak ranking ahead almost all high profile networks). According to Nielsen, INSP also consistently ranks among the leaders in time viewers spend watching (measuring the consecutive time viewers watch without changing channels).
Throughout his history, Cerullo’s vision went beyond INSP. He has engaged in a wide variety of other business ventures.
- In 1993, the organization established MediaComm, a for-profit tele-production subsidiary, with services including all phases of production. MediaComm clients have included NASCAR, Charlotte Hornets/Bobcats), Carolina Panthers, CNN, Fox News, Bank of America, and Speed Channel.
- In 1998, the organization launched i-Lifetv, a companion lifestyle digital network. In 2009, this was converted into “Halogen,” a new concept, a network targeting Millennials with socially conscious content. (In 2012, the Halogen subscribers were sold to Participant Media.)
- In 2014, Cerullo began development of CrossRidge, an A-class business complex outside of Charlotte, NC.
The company is now headquartered in Lancaster County, South Carolina (in the Charlotte DMA). INSP is very active in the local community, providing facilities and support for civic groups, schools, businesses and other local organizations.
INSP is available nationwide to more than 80M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 3,000 cable systems. Click here to find INSP in your area. For quality dramas, positive entertainment and inspiring stories, celebrating the American spirit and honoring timeless traditional values, it’s INSP.