The Starr Conspiracy Intelligence Unit’s 2016 Employee Engagement Vendor Brandscape ReportTM Estimates Category at $74.3B

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A report by The Starr Conspiracy Intelligence Unit suggests that employee engagement Is now a stand-alone HCM category and estimates its market opportunity at about $74.3 billion.

Steve Smith

Employee engagement as a solution is in the early adopter stage, but that is quickly changing. Companies that want greater productivity and increased retention of key talent are elevating the importance of employee engagement and the market is responding.

The 2016 Employee Engagement Vendor Brandscape Report™ released today by The Starr Conspiracy Intelligence Unit (TSCIU), takes a unique look at the $74.3 billion market of HCM solutions focused on improving employee engagement.

TSCIU is the research and publishing arm of The Starr Conspiracy (TSC), a B2B marketing and advertising firm focusing on human capital management enterprise software and services. In this brandscape, TSC’s focus is solely on HCM technology and solutions in the category of employee engagement. TSCIU also declares employee engagement as a new stand-alone category for HR buyers.

“In our latest examination of HCM market segments, The Starr Conspiracy provides a forward-looking prediction on how employee engagement brands will perform in the coming year,” said Steve Smith, TSC partner and chief of the agency’s Intelligence Unit. “We base our unique positions and predictions on our extensive experience and primary research within the HCM space.”

TSCIU’s latest brandscape takes a bold position in declaring employee engagement a recognized category.

“We’ve seen countless brands in other established categories such as rewards and recognition, wellness, and analytics, shift their solutions and platforms to tackle head-on the rising imperative of employee engagement,” Smith said. “Employee engagement as a solution is in the early adopter stage, but that is quickly changing. Companies that want greater productivity and increased retention of key talent are elevating the importance of employee engagement and the market is responding.”

Today’s report is the third in a series of annual market analyses that will cover all the hottest segments in HR technology. TSC previously released the 2015 Human Capital Management (HCM) for Small and Medium Business (SMB) Vendor Brandscape Report™ and the 2015 Human Capital Management (HCM) Vendor Brandscape Report™.

The brandscapes focus solely on HR technology and solutions within human capital management, shedding light on:

  • The true size of the market
  • What market and technology trends are impacting the future of HCM, HR, and the global workforce
  • Which vendors are leading today and their potential for the future
  • What the future of the HCM technology market looks like

Today’s report is also available in The Starr Conspiracy’s Lightpaper® format — a unique interactive digital format that killed the PDF white paper.

About The Starr Conspiracy
The Starr Conspiracy embraces the humanity in business to build brands that have emotional resonance. More than a global business-to-business marketing agency, we’re a movement. We’re changing the way technology companies view themselves, their customers, and the world. Unlike conventional agencies, we fuse advertising, technology, and advisory services in completely new ways — ways that defy categorization and challenge the old-school agency structure.

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Tony Spangler
@StarrConspiracy
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