Strong Demand for Automated, Behavior-based Personalization Drives Significant Growth for

Share Article more than doubles revenue in one year, hires longtime Portland technology marketing executive as CMO and connects customers to over 200M users

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Over the last year, increased revenue by 118 percent, grew its customer base by 41 percent and now connects customers to over 200M users., a behavioral messaging platform for automating hyper-personalized customer communication, today announced significant growth across all aspects of the business. Over the last year, increased revenue by 118 percent, grew its customer base by 41 percent and now connects customers to over 200M users. This success is largely driven by’s ability to meet the growing demand from marketers who want to leverage real-time user data across the customer lifecycle in creating automated, highly relevant and personalized messages at scale.

“Our growth speaks directly to personalization as the new marketing mantra and illustrates the fact that many organizations struggle to put customer data to good use in achieving real-time personalization that drives higher retention and conversions,” said Colin Nederkoorn, CEO of “Our inspiration as a company is and always has been to help those organizations move the needle on customer relationships by easily taking advantage of behavioral data and personalized communication that makes customers feel valued and understood.”

Longtime Portland Technology Marketing Executive Joins as CMO also announced the addition of David Greenberg to its team as chief marketing officer. David, who has deep, proven experience growing early stage companies into market leaders, previously held key leadership roles with Portland tech companies, Jive Software, Urban Airship and Puppet Labs.

“As a lifelong marketer, I am intimately familiar with the challenges marketing departments face today in building meaningful relationships and brand loyalty with their customers,” said David Greenberg, CMO of “Marketers have been stuck using the same, heavy automation solutions and forced to play by their rules, for well over a decade. That’s why I am excited to join -- because we are leading a new wave of data-driven, flexible marketing solutions that take personalization, relevancy and scale to a whole new level.”

High-growth companies including Trello, Codecademy and The Knot, use the platform to optimize the customer experience. Unlike marketing automation platforms, equips marketers with control over the type of real-time user and behavioral data required to create relevant messages that actually respond to actions customers have or haven’t taken in a product. With’s advanced segmentation engine, message automation workflows and behavioral targeting, businesses can build long-term customer relationships by transforming their ability to personalize communication at scale.

Market Demand for Personalization
Key findings from numerous industry reports demonstrate the market need for real-time, data-driven personalization:

  • Forrester Research reports that 79 percent of marketers surveyed say personalization is very important to achieving their top marketing and customer experience goals such as increasing customer satisfaction, building customer loyalty and acquiring new customers. As a result, 91 percent are prioritizing improving customer experience through personalization over the next year.[1]
  • Research by Experian Marketing Services shows that personalized marketing emails receive 29 percent higher open rates and 41 percent higher click-through rates than emails without personalization.[2]
  • According to the DMA, 60 percent of marketers struggle to personalize content in real-time, yet 77 percent believe real-time personalization is crucial.[3]

About is a behavioral messaging platform for automating hyper-personalized customer communication at scale. Harnessing real-time behavioral data and advanced segmentation across web and mobile channels, empowers marketers to automate targeted, contextually-relevant communication that optimizes the customer experience while driving retention and conversion. is transforming marketing for high-growth online brands including Trello, The Knot and Codecademy. Founded in 2012, is headquartered in Portland, Oregon, with a growing team across the US, Canada and Europe. For more information, visit and follow @CustomerIO on Twitter.


[1] Forrester Consulting, “The Power of Personalization” (sponsored by PwC), December 2015
[2] Experian Marketing Services, “2013 Email Market Study”, February 2013
[3] DMA and Neolane study, July 2013

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