Introducing The Etch-It Cup Deluxe with “Connect” a Modernized and Super Stylish Disposable Party Cup with Organic Social Media Technology

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New Etch-It Cup Deluxe, the revolutionary fashion forward party cup that features organic social media technology enabling its users to post their name, personalized messages, relationship status and keep track of their drink is launching on Kickstarter. The RED is DEAD revolution starts now.

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Like other worn out style trends, the red cup's heyday is officially over now because something way better has come along to replace it. So move over RED CUP, because RED is DEAD and you're not cool anymore.

Etch-It Cup Deluxe, the world's most advanced and fashion forward party cup, which features an unplugged, organic social media device that keeps track of your drink, sparks conversation and connects people, today unveiled its crowdfunding campaign on Kickstarter.

Etch-It-Cup Deluxe looks to improve the world and change the negative frat party image that's become associated with the red party cup. With a new, stylish black and white design, and ingenious “Connect” feature that brings people together, this is the cup of the future.

“The red party cup used to represent an innocent family outing, however it evolved into a negative image that's not really ‘IN’ anymore,” said Etch-It-Cup founder Michael Marrin. “Like other worn out style trends, the red cup's heyday is officially over now because something way better has come along to replace it. So move over RED CUP, because RED is DEAD and you're not cool anymore.”

Users of the Etch-It-Cup Deluxe no longer have to deal with the frustration of trying to figure out whose cup is whose. With its built in tracking technology, every cup becomes personalized and traceable.

To post on the touch screen cup tracking device, simply use a fingernail and etch a name, clever message, or a creative masterpiece that shows off its user’s personality. Now activate “Connect” to reveal their relationship status by choosing single or taken. Or for those with a mysterious side, choose neither single nor taken, keep their status a secret and let the games begin.

In a world that's become fixated with gadgets and social media Etch-It-Cup Deluxe brings back natural interaction and socialization with its unplugged, organic social media features, which prompts users to engage in real conversations, face to face, sparked by their personalized party cup.

The Etch-It-Cup Deluxe is disposable, however the love one finds with its “Connect” feature could last forever. Good luck having that kind of success with an old red cup. Odds are more likely to be arrested than finding love with a red party cup in hand.

It's the perfect party cup for all ages and occasions, innocent enough for a church gathering and naughty enough for swingers and every party in between.

Disposable but designed to be reusable, the Etch-It-Cup Deluxe is sturdy and washable. Additionally, the black magic wax /etch-able surface on the touch screen will never smear, stick or stain anything even when wet from condensation.

Etch-It-Cup Deluxe is available for pre-order on Kickstarter with early bird discounted pricing starting at just $10 for a package of 40 black and white 18 ounce cups.

For more information and to pre-order Etch-It-Cup Deluxe visit:

As the founder of Etch-it inc, and inventor of the original Etch-It-Cup, California surfer and motorcycle racer Michael Marrin's cups have overflowed with success with over $5.5 million in retail sales of the original Etch-it products in major retailers such as Walmart, Party City, HEB, Beverages & More and many top grocers. With over a decade in the disposable cup business, Marrin won invention of the year for the original Etch-It-Cup and his cups were called “genius” by CNBC's Donny Deutsch. Now he's hoping to break Kickstarter records with the new Etch-It-Cup Deluxe and start the RED is DEAD revolution.

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Colin Trethewey
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