New Nielsen Study Says Outdoor Ads Boost Business Sales and Awareness

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Sacramento Area Digital Billboard Veale Outdoor Advertising Celebrates Successful First Year in Service

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A new Nielsen survey reports in an analysis of America’s travel habits that roadside billboards are the most noticed ads by consumers.

Veale Outdoor Advertising, Sonoma County’s largest locally-based and owned outdoor advertising company, celebrates a successful first year promoting Sacramento businesses to travelers. The new state-of the-art digital billboard reaches the busy 80 corridor that connects the bustling Bay Area, Sacramento, UC Davis and Reno regions. Participating businesses report increased sales and overall attention further confirming results of the respected Nielsen survey that says the same of outdoor advertising. With nine out of ten drivers seeing a digital billboard’s copy, the ability to update information in real time, and more flexibility than a traditional billboard, it has proved Sacramento region’s most effective form of outdoor advertising since its installation.

“The Veale billboard made a great impact on our Dixon Grillin & Chillin event,” says Tom Carrier, Director of the Dixon Action Team. “We’ve given over $43k to our local charities and without corporate sponsorships and being up on the board, and without Veale helping us get the word out, this wouldn’t be possible!”

A new Nielsen survey reports in an analysis of America’s travel habits that roadside billboards are the most noticed ads by consumers. In fact, a full third of people who see an ad on a digital billboard search for that company online, with 82% recalling that ad. The survey states that 75% of ALL travelers noticed a digital billboard in the past month and 60% of travelers noticed a digital billboard in the past WEEK. 55% of surveyed travelers notice the message on the screen most or all of the time!

Learn More About Your Outdoor Success:
http://www.VealeOutdoorAdvertising.com - call 707-481–7461
Or email: Tom(at)VealeInvestment(dot)com

About Veale Outdoor Advertising
Veale Outdoor Advertising is a Sonoma County based company specializing in outdoor roadside advertisements. The average individual spends up to 20 hours a week commuting and out of their home, and for 69% of these people, purchasing decisions are made outside of the home. Veale Outdoor Advertising capitalizes on this fact and offers advertisers the advantage of an advertising medium that cannot be ignored by turning a page, closing a pop-up, or changing a channel. With two state of the art digital billboards in Northern California and 12 static billboards, Veale Outdoor Advertising offers customers a way to reach up to seven million consumers each month.

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Jenny Kaplan
JKaplan Communications
+1 (707) 578-1336
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