GS Marketing Wins at Crystal Awards for Email Campaign Excellence

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Company Honored for the 2015 Toyota Tundra August Clearance Event Email Marketing Campaign in the Gulf States Region

GS Marketing took top honors in the Online Media/Email Campaign category at the 2016 Crystal Awards, recognizing excellence for their work marketing the Toyota Tundra August Clearance Event. GS Marketing represents Gulf States Toyota as creative agency for a mail and email-based CRM program focused on distributing incentives and encouraging consumers to visit

On May 12th the American Marketing Association hosted the Crystal Awards, the city of Houston's premier marketing gala event, honoring the vision and strategic direction of the city's best marketing work. Prior to the awards show, judges from outside the Houston area evaluated hundreds of entries in more than 90 categories. An AMA Crystal Award recognizes that good marketing is about results. To win at the Crystal Awards demonstrates that your marketing was effective, standing above the rest in results and its ability to meet business objectives.

GS Marketing’s email campaign received this prestigious award for its ability to drive higher than average click-through-rates to and increased customer engagement with the site once there. The campaign produced a 147% increase in page views and 272% increase in time on site. Tiffany Cannon, Director of Digital Marketing and CRM for Gulf States Toyota, had this to say about the honor, “GS Marketing is a tremendous business partner. We’re proud of all the work they have done for us and are very pleased with the results we continue to see. We are very happy to see them recognized by their peers for the excellent marketing work they do for us.” Shelley Washburn, President of GS Marketing, has this to say about the win, “I’m excited that GS Marketing was recognized for our great marketing and creative, but more importantly driving results for our customer. Our growing and talented team is leading GSM to a record year in 2016 by demonstrating this kind of superior ROI for our clients. I’m proud of their innovative and passionate spirit.”

The creative team for the winning campaign included Samantha Skone for art direction, Anna Christensen for copy writing, Jeanna Smith for planning and Marissa McGinty for account management. The Gulf States Toyota CRM team, led by Tiffany Cannon, includes Liz Nguyen, Manager of Customer Relationship Marketing. Gulf States Toyota partners with Merkle, a global technology company, for email delivery. GS Marketing was also a finalist for a Crystal Award in the "Most Improved Website" and "Paid Display Advertising" categories.

About GS Marketing
GS Marketing, located in Houston, TX, is a full service direct marketing and digital agency specializing in the automotive industry. For more than 27 years GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs.

About Gulf States Toyota
Gulf States Toyota (GST) is one of America's most successful private companies and one of the world's largest distributors of Toyota vehicles and parts. Founded in 1969 in Houston, Texas, GST teams with Toyota Motor Sales USA and over 155 Toyota dealerships in our five-state region—Texas, Oklahoma, Arkansas, Mississippi and Louisiana—to meet the rising demand for Toyota vehicles and parts. Gulf States Toyota is part of The Friedkin Group.

About Merkle
Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.

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Anna Christensen
GS Marketing
+1 (713) 580-5915
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