Awesome Commerce acquires business from Freestyle Solutions

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Transaction enables Freestyle Solutions to fully focus on Order Management Solutions

Freestyle Solutions, a leading provider of order and inventory management technology and services for omnichannel and ecommerce retailers, today announced that it has sold the assets of its business to Awesome Commerce, a spinoff of Applied Innovations. is an ecommerce platform used by small and mid-size merchants. Freestyle Solutions has sold thousands of licenses of the software to merchants and currently provides hosting services to users of the ecommerce software. Effective immediately with this transaction, Awesome Commerce has acquired the source code and related intellectual property associated with the product and Applied Innovations will provide related hosting services following a brief transition period.

“We believe merchants will find that Awesome Commerce and Applied Innovations offer an exciting opportunity to advance their ecommerce operations with new, easy to use features and mobile capabilities” said Fred Lizza, CEO of Freestyle Solutions. “This transaction enables us to focus on growing our Freestyle O.M.S. cloud-based order management system while providing customers with a strong platform from Awesome Commerce to grow their business.”

“We’ve worked hard to make sure that all customers will have the best available ecommerce features and security into the future at a low cost,” added Jess Coburn, Founder and CEO of both Awesome Commerce and Applied Innovations. “We’ve followed the business for years and are excited to introduce them to our new Awesome Commerce ecommerce platform.” Additional information can be found at

About Freestyle Solutions
Freestyle Solutions provides enterprise-class order and inventory management solutions for high-growth retailers and brands, at a low cost of ownership. With Freestyle, retailers can obtain a unified view of supply and demand across all sales channels to optimize inventory and fulfill customer orders more efficiently. Available in both cloud and on-premise delivery models, Freestyle software is highly scalable, configurable, and can be easily integrated with frontend, backend and other third party systems through RESTful APIs. Freestyle is a trusted and proven technology provider, with more than 2,000 customers and 30 years of expertise developing order management software. For more information, visit and follow us on Twitter @freestyleOMS.

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Scott Todaro
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Freestyle Solutions
since: 01/1986
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