New tool makes it simple to calculate sample size for medical market research surveys

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Ricca Group's new sample size calculator uses the population number of each healthcare profession to accurately determine the number of survey participants needed when conducting a medical market research survey.

Being experts in medical market research, we wanted to provide help for organizations interested in conducting research with a healthcare audience.

Ricca Group, a leading medical market research firm (http://www.riccagroup.com), has released a tool for accurately determining sample sizes for healthcare surveys. By pre-populating market sizes for hundreds of physician specialties and healthcare titles, this tool simplifies the process of calculating necessary recruitment size and produces far more accurate results.

“Being experts in medical market research, we wanted to provide help for organizations interested in conducting research with a healthcare audience,” says Ricca Group co-founder & executive vice president Paul Golota.

The innovative tool is designed to be easy to use, even by individuals who are not familiar with market research. When a user selects a survey audience, like Oncologists, the calculator will automatically determine the population size and display the number of survey participants required for statistical significance. Ricca Group pulls information from the NPI registry, proprietary databases, and multiple third-party locations, so that the calculation is determined instantaneously, and accurately, eliminating potential errors and waste caused by “educated guesswork.”

The sample size calculator can be used for one-click results or be highly customized. Population size, confidence level, and margin of error, can all be manually configured to calculate the required sample size.

Ricca Group’s comprehensive data sources cover a wide spectrum of physician specialties and healthcare professions; These range from popular survey audiences like Oncologists, Nurse Practitioners, and Physician Assistants to those that are less common, such as Dentists, Veterinarians, and Practice Managers.

To use the sample size calculator for determining the number of healthcare respondents needed to recruit for a survey, visit http://www.riccagroup.com/resources/sample-calculator/

Ricca Group is a medical market research firm specializing in helping organizations conduct market research surveys with knowledgeable healthcare professionals and patients.

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Donna Panarello
Ricca Group
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