(PRWEB) May 18, 2016
Applied Predictive Technologies (APT) announced today that APT’s newest product—APT Engage—has been named the recipient of the 2016 Gold American Business Award for Best New Product or Service of the Year in the Software category.
The American Business Awards are the nation’s premier business awards program. More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration.
The award reflects APT Engage’s powerful capability to provide organizations with a 360 degree view of customer spending behavior across industries, channels, and over time. For the first time, organizations that do not collect customer data, or are just ramping up their loyalty program, can understand how much their customers spend, where they are most likely to shop, and how frequently they do so. APT Engage also reveals share of wallet for each customer segment and location. Additionally, organizations with established loyalty programs benefit from a clear view of how their customer segments shop beyond their locations and digital channels.
APT CEO Anthony Bruce commented, “We are honored to receive a Gold American Business Award for APT Engage. This award is a testament to the powerful insights organizations can gain from the combination of APT’s proprietary analytics and MasterCard’s robust cross-industry insights. We look forward to bringing this capability to leading companies to provide a comprehensive view of spending behavior both inside and outside their four walls.”
Details about The American Business Awards and the list of 2016 Stevie winners are available at http://www.StevieAwards.com/ABA.
APT, a MasterCard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.