TABS Analytics to Reveal Vitamin and Mineral Supplements Study Findings During May 25 Webinar

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Webinar will analyze the true size of vitamin and mineral supplements category, how consumers are shopping and what they are buying

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In this year’s study, we’ve seen a softening in category sales due to fewer heavy buyers, particularly women. Growth has been driven primarily as a function of pricing.

TABS Analytics, the leading outsourced sales and marketing analytics firm in the consumer packaged goods industry, announced today a free webinar scheduled for Wednesday, May 25, 2016 at 2 p.m. Eastern that will present the results of the company’s ninth annual Vitamin and Mineral Supplements Study.

During the hour-long webinar, Dr. Kurt Jetta, Ph.D., president and founder of TABS Analytics, will discuss and analyze discuss trends in the vitamins and mineral supplements (VMS) market. Attendees of the webinar will learn:

  • What's shaping the debate about the true size of the vitamin and mineral supplements category, including a reconciliation between Nutrition Business Journal’s category estimate and TABS Analytics’ estimate.
  • Buyer penetration by VMS type.
  • Estimated outlet sales and shares of occasions, including the online channel.
  • How consumers are buying and shopping within the category, including a breakdown between light and heavy buyers.

WHAT:         9th Annual Vitamin & Mineral Supplements Study Webinar
WHEN:         Wednesday, May 25, 2016 at 2 p.m. Eastern
REGISTRATION:     Registration is available online here.
WHO:    Dr. Kurt Jetta, Ph.D., president and founder of TABS Analytics

“In this year’s study, we’ve seen a softening in category sales due to fewer heavy buyers, particularly women,” says Kurt Jetta, TABS Analytics’ CEO and founder. “Growth has been driven primarily as a function of pricing. However, the VMS category continues to be an important bellwether in the consumer packaged goods industry. CPG professionals, in general, will benefit from the detailed analysis and trends covered in the 2016 webinar.”

About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. Primary services are TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView®, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information please call 203-446-8837, email robertbaldwin(at)tabsanalytics(dot)com or visit http://www.tabsanalytics.com

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Theresa Smith
Pathway Communications for TABS Analytics
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