Blubrry Podcast Data Shows Significant Audience Growth Among Android Users With Web Based Podcast Listening Still Popular

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Global Podcast listener volume is continuing to increase across all platforms with podcast listening trends shifting.

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“Global listener volume is continuing to increase across all platforms,” Blubrry CEO Todd Cochrane explained. “It is very apparent to our month-to-month, year-to-year data that Android is making significant gains in the global podcast ecosphere.”

Podcast statistics analysis by Blubrry shows a significant increase in Android consumption – the first in many years – specifically among applications that support Blubrry’s one-click Subscribe on Android. With numerous Android apps rising into the top 30 over the past year.

Global statistics data from April 2016 comprises a sampling of more than 40,000 shows and over 100 million listener downloads and on-demand podcast plays. The totals do not include Blubrry’s enterprise clients such as ESPN or ABC, nor do they include media buyers that utilize enterprise solutions for measuring their podcast advertising campaigns.

“Global listener volume is continuing to increase across all platforms,” Blubrry CEO Todd Cochrane explained. “It is very apparent to our month-to-month, year-to-year data that Android is making significant gains in the global podcast ecosphere.”

The global podcast statistics averages are from Blubrry’s filtered totals, which appear in a client’s individual podcast statistics dashboards.

The first data point lays out exactly how podcasts are being consumed.

Mobile Applications 42.00%
Mobile Web Browsers 30.30%
Desktop Applications 13.90%
Desktop Web Browsers 11.30%
Tablet / Pad Web Browsers 2.50%

The following data points only highlight the top 30 clients with an additional 100+ clients referred to in any category as other.

*Mobile Applications - 42%
-Podcasts for iOS - 20.2%
-CFNetwork (iOS Apps) - 7.2%
-Pocket Casts - 4.2%
-Android Podcast App (okhttp) - 2.3%
-Stitcher radio for iOS - 2.0%
-Overcast - 2.0%
-Stitcher radio for Android - 1.7%
-BeyondPod for Android - 0.7%
-Downcast for iOS - 0.7%
-Other - 1.0%

*Mobile Web Browsers - 30.3%
-iPhone Browser Media Player - 17.5%
-Android (smartphone) - 7.8%
-Chrome (Mobile) - 3.2%
-Samsung with Android - 1.1%
-Other - 0.70%

*Desktop Applications - 13.9%
-iTunes - 11.6%
-Windows Media Player - 1.6%                    
-Other - 0.7%

*Desktop Web Browsers - 11.3%
-Chrome (Desktop) - 5.5%             
-Internet Explorer - 2.6%
-Firefox - 2.1%
-Safari (Desktop) - 0.5%
-Other - 0.6%

*Tablet / Pad Web Browsers - 2.5%
-iPad Browser Media Player - 2.3%
-Other - .20%

*Client Breakdown
-iOS (iPhone, iPad) - 46.8%
-Android - 16.9%
-Windows - 16.3% (Includes 5.9% iTunes Desktop)
-Macintosh - 13.3%
-Multi Platform - 4.6%
-Linux - 1.4%
-Symbian -0.3%
-Chromebook OS - 0.2%
-Blog Applications - 0.1%
-BlackBerry OS - 0.1%

**Client Totals By Operating Platform

*Apple Ecosphere - 65.9%
-Podcasts for iOS -20.20%
-iPhone Browser Media Player - 17.50%
-iTunes Desktop Applications (Mac/Win) - 11.60%
-CFNetwork (iOS Apps) - 7.20%
-Pocket Casts (IOS Apps) - 2.20%
-iPad Browser Media Player - 2.30%
-Stitcher radio for iOS -2.0%
-Overcast (IOS Apps) -2.0%
-Downcast (iOS Apps) - .7%
-Other - .2%

*Android Ecosphere - 16.9%
-Android (smartphone) - 7.80%
-Pocket Casts - 2.0%
-Android Podcast App (okhttp) - 2.30%
-Stitcher radio for Android - 1.70%
-Samsung with Android - 1.10%
-BeyondPod for Android - 0.70%
-DoggCatcher - .20%
-AntennaPod - .20%
-Player FM for Android - .20%
-Other .7%

About
Blubrry has been a leader in the podcasting statistics space since 2006, when it introduced the world’s first podcast statistics platform. The platform has evolved and is actively managed by the RawVoice / Blubrry team.

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Todd Cochrane
RawVoice
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