Athena Software Announces Peter Braid as Head of Global Business Development

Share Article

Waterloo, Ont. company Athena Software, creators of the Penelope case management software solution for health and human services, announce the addition of former Kitchener-Waterloo Member of Parliament Peter Braid to its business development team, effective May 16, 2016.

Peter Braid, Athena Software Head of Global Business Development

Peter Braid, Athena Software Head of Global Business Development

I’m very pleased to have joined the great team at Athena Software, and I look forward to contributing to the continued growth of the company by helping to expand global markets for our world leading case management software.

Athena Software ( is pleased to announce Peter Braid as its new Head of Global Business Development.

Working out of the company’s head office in Waterloo, Ont., Peter will focus on exploring government and international markets for the company’s Penelope case management software application, and brings with him a wealth of experience and a unique array of skills in the public, private and not-for-profit sectors.

Peter was most recently the Member of Parliament for Kitchener-Waterloo from 2008 to 2015, where he served on high-profile committees including National Defence, Industry, Science and Technology, and Transport, Infrastructure and Communities.

“Athena Software is excited to have Peter Braid join the business development team,” said Dana Fox, Director of Global Business Development for Athena Software.

“Peter has always been a strong supporter of business in Canada and Waterloo Region. Athena’s case management software is designed to assist multinational and multi-state human service and social service organizations with best-in-class technology. Peter’s role as Head of Global Business Development will incorporate decades of federal, state, provincial and municipal business experience and work with social and human service organizations, as we approach government and NGO opportunities worldwide.”

While in government, Peter was Parliamentary Secretary for Infrastructure and Communities from 2013 to 2015, and was also responsible for national policy change by helping to establish the First-Time Donor’s Super Credit aimed at increasing charitable giving.

Peter also helped establish the Mandela Scholarships, which recognize graduate students at Canadian universities conducting research in national unity, democracy, freedom and human rights, leadership, children’s participation in society, and children’s health.

As befitting someone with an international outlook, Peter was the vice-chair of the Canada-Africa Parliamentary Association and the Canada-China Legislative Association, and accompanied both the Prime Minister and the Governor General on state visits to Africa designed to promote Canadian interests abroad.

As well, Peter represented Canada on a trade mission to South Korea, and worked with Canadian nonprofits to highlight overseas development projects including the Maternal, Newborn and Child Health initiatives in Senegal and Ethiopia.

Peter also brings with him a wealth of business experience and expertise in developing and implementing strategic plans, including roles as director of operations at Sun Life Financial, account manager at Quarry Integrated Communications, and as communications specialist with the Immigration and Refugee Board.

Peter is also a former member of the Waterloo Economic Development Committee, and has an ongoing interest in international development, innovation and commercial success.

Peter’s passion for community building has been a hallmark of his career, both as a champion for the charitable sector while in office and through his support for many causes across Waterloo Region, including early childhood literacy, affordable housing, civil and human rights, disaster relief, education, science and technology, and economic empowerment.

Peter was recently honoured by childhood literacy organization Strong Start for his ongoing commitment and contribution to community services in Waterloo Region, and was awarded the Paul Harris Fellow by the Waterloo Rotary Club.

“I’m very pleased to have joined the great team at Athena Software, and I look forward to contributing to the continued growth of the company by helping to expand global markets for our world leading case management software,” said Peter.


In the past three years, Athena Software has seen sizeable internal growth, more than doubling the number of staff at its head office in Waterloo, Ont., while also adding employees in California, Australia and New Zealand. Athena’s Penelope case management software application is used by hundreds of health and social service organizations globally - its client base includes agencies in 15 countries on five continents, and Athena estimates Penelope is used by close to 20,000 human services providers around the world each day.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Neil McDonald
Athena Software
+1 866-806-6014 Ext: 307
Email >
Follow >
Follow us on
Visit website