Selling Power Endorses B2B ESP, an Annual Predictive Intelligence Summit for Sales and Marketing Leaders

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Selling Power is pleased to announce its endorsement of the annual B2B ESP summit, produced by 6sense, the industry’s leading predictive intelligence platform for B2B marketing and sales.

Selling Power http://sellingpower.com/, producer of Selling Power magazine, the leading periodical for B2B sales leaders, is pleased to endorse the annual predictive intelligence summit, B2B ESP, produced and hosted by 6sense. The summit will take place on July 14, 2016, at the Four Seasons Hotel in San Francisco.

Topics and Issues: Building Data-Driven Sales and Marketing Teams

6sense https://6sense.com/, the industry's leading predictive intelligence platform for B2B marketing and sales, recently unveiled the agenda for B2B ESP https://www.b2besp.com/. The goal of the event is to be a forum for marketing and sales professionals to learn how B2B market leaders build data-driven organizations and adopt new technologies to accelerate revenue growth and ensure competitive dominance.

Selling Power publisher Gerhard Gschwandtner says this event will provide much-needed insight about many questions that cause challenges for sales and marketing teams. “Sales and marketing leaders need answers to questions that are more complicated today than ever before,” he says. “For example, they don’t just need to know why their sales leads aren’t converting, they also need to know how to invest in the right tools that will help them reach the buyers of tomorrow. The B2B ESP event will reveal answers to these questions and much more. This event is unmissable for any cutting-edge leader in the B2B space.”

Specifically, the conference's discussions will center on how best-in-class marketing teams are using predictive intelligence to uncover prospects in active buying cycles, target marketing campaigns, and accelerate sales cycles. Topics will include:

Marketing Leadership: Executive Insight into Building a Business Growth Engine
ABM in a Data-Driven World: Changing the B2B Customer Relationship
Investment Trends in MarTech: The Future of B2B Marketing and Sales
How Smart Businesses Turn Browsers into Buyers
Data Driven B2B: The Power of Predictive in Digital
Rethinking Business in the Age of Digital Transformation

Speakers and Keynote Presentation by Andrew Davis

Andrew Davis, a bestselling author who has been named among the top 100 most influential marketers, will present a keynote presentation, "How Smart Businesses Turn Browsers into Buyers." Davis will offer insight into how leading sales and marketing teams work to understand buyer needs and timing to create momentum and convert prospects into customers. He will share how paid, owned and earned media converge to drive brand attention and allow organizations to stop chasing leads and start attracting buyers.

Other speakers include:

  • Brian Frank, senior vice president of Oracle Data Cloud
  • Omar Tawakol, CEO of Bluekai and Oracle Data Cloud senior vice president
  • Brad Rinklin, CMO of Akamai
  • Alan Gonsenhauser, research director at SiriusDecisions

The conference will take place on July 14, 2016 at the Four Seasons in San Francisco. Advanced registration is $295 and is available until June 15, 2016. For more information, registration, or sponsorship options, visit the summit website at https://www.b2besp.com/.

About Selling Power
In addition to Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981, Selling Power Inc. produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as a five-minute video series featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 2.0 Conference.

About 6sense
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

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Larissa Gschwandtner
Selling Power
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