Smart Design to Speak at Two Upcoming European Design Conferences

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Richard Whitehall and Anna Soisalo to lead workshop session at Design Management Conference 2016; Nathanial Giraitis to co-present at the Service Design Network Conference

Speakers from Smart Design, the design and innovation consulting firm co-located in New York and London, will serve as featured presenters at two upcoming European conferences focusing on the intersection of design, business and technology and the impact of design on global health initiatives.

At Design Management Conference 2016 (DMC) in Amsterdam, Smart Design Partner Richard Whitehall and strategist Anna Soisalo will host a workshop dissecting the relationship between designers, technologists and business strategists and how their collaborative efforts solve complex challenges. Titled The Yin-Yang of Design and Business, this session will explore how to balance business thinking and design, identify the complementary core tools non-designers can bring to existing design processes and instruct on how to convince and convert a non-design focused senior executive.

The annual DMC, which will take place May 23-25, brings together leaders to share stories of internal structures that create external success and to think holistically about how design fits within the organization.

At the Service Design Network Conference, to be held in London on June 30, Smart Design’s Associate Director of Strategy, Nathaniel Giraitis, will co-present alongside Simprints' CEO Toby Norman showcasing their recent award-wining open source health campaign that has improved access to healthcare in developing countries using strategic design and identification technology.

Service Design Network is a one-day conference bringing together professionals from all areas of design to share experiences and demonstrate how successful design ideas have been used as a catalyst for change.

About Smart Design:
Founded in 1980, Smart Design is a design and innovation consultancy working across the physical and digital to design meaningful products, services and experiences that have an enduring impact on organizations and people. Smart embraces the potential of design to improve lives, designing for purpose, not just appearance, and making design matter. Smart has studios in New York and London and clients all over the world. For more information, please visit and follow us on Twitter, Facebook and LinkedIn.

Media Contact:
GK Communications for Smart Design

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Greg Kalish
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