“ As the fastest growing segment in the clothing industry, modern activewear consumers are demanding a higher fashion component to meet their needs. Until now, no other company has offered a stylish, upscale gym bag."
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BOCA RATON, FLORIDA (PRWEB) May 23, 2016
Today, the South Florida-based activewear brand announced the release of their first-ever line of gym bags. The ICON Sport Bag is a chic accoutrement to Gym Girl’s inspired range of fitness wear, and is designed with the style-conscious gym girl in mind.
“It was a natural next step for the brand. As the fastest growing segment in the clothing industry, modern activewear consumers are demanding a higher fashion component to meet their needs. Until now, no other company has offered a stylish, upscale gym bag designed specifically for women.”, said Molly Albino, Gym Girl’s Founder and Creative Director.
The ICON Sport Bag, which will be sold online at http://www.gymgirl.com and at select high-end retailers worldwide, is crafted from scratch-resistant top-grain pebbled leather and is initially available in three colorways, including black, royal blue and cognac.
“For our first bag, we created a luxurious option that can really go anywhere, but is designed specifically for the gym girl on the go. As with our clothing, we gave heavy consideration to the utility with details such as water-resistant compartments. We paid serious attention to quality and infused a strong sense of DNA with the hardware and iconic silhouette. The result is a functional gym bag that looks less like a duffle, more like a designer handbag.”
The ICON Sport Bag will retail for $495.
Gym Girl is an innovative lifestyle brand creating stylish fitness wear and accessories. Gym Girl represents exceptional quality and impeccable fit and comfort, translating the latest runway trends into functional activewear. Since our launch in 2011, Gym Girl’s flair for luxurious details quickly created a loyal following.