APT Network Planner with MasterCard Insights Wins Bronze American Business Award

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Applied Predictive Technologies announced today that its Network Planner with MasterCard Insights software has won a Bronze American Business Award.

Applied Predictive Technologies (APT) announced today that its Network Planner with MasterCard Insights software has won a Bronze American Business Award. APT Network Planner with MasterCard Insights received this accolade for the Best New Product or Service of the Year: Big Data Solution category.

The American Business Awards are the nation’s premier business awards program. More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. Previous Steve Award winners include PayPal, Marriott Vacation Club, Discovery Education, and Accenture.

APT Network Planner with MasterCard insights enables leading retailers, restaurants, banks, hotels, and others to identify optimal expansion strategies. The cloud-based software enables organizations to develop the most profitable real estate strategies by combining APT’s proprietary analytics with the richest data available.

The software incorporates demographic, local economic, and competitive location data and is significantly enhanced with proprietary MasterCard insights from over 2 billion MasterCard cards in circulation. These insights generated from anonymized and aggregated transaction data improve the accuracy of network planning models by providing details about who a company’s core customers are, where else they shop, how much share is available to capture, and more. Network Planner with MasterCard Insights accurately pinpoints the highest opportunity markets, identifies the specific locations within a market predicted to respond best, and identifies underperforming sites that should be closed.

APT CEO Anthony Bruce commented, “We’re excited to accept the American Business Award for Network Planner with MasterCard Insights. The award demonstrates our continued dedication to product innovation and is just one of the ways we aim to deliver value to our clients by incorporating MasterCard insights into our software.”

To learn more about Network Planner with MasterCard Insights, please watch this video: http://ptexample.hubs.vidyard.com/watch/7hCq-FmDfCGGNQinx3VyaA.

Further information regarding The American Business Awards and the list of 2016 Stevie winners can be found at http://www.StevieAwards.com/ABA.    

About APT
APT, a MasterCard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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