Trapit Wins Two 2016 SIIA Business Technology CODiE Awards

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Platform awarded first place amongst 2016 finalists for Best Content Curation Platform and Best Social Media Management & Enablement Solution

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'We’re honored to be recognized by SIIA for our platform’s innovation, ease-of-use, and ability to provide salespeople and marketing teams with tools that enable them to be more effective,' said Hank Nothhaft Jr., Trapit CEO and Founder.

Trapit, the leading platform for authentic social selling and employee advocacy, today announced that their platform won two 2016 SIIA CODiE Awards, including Best Content Curation Platform and Best Social Media Management & Enablement Solution. Winners represent the information industry’s best products, technologies, and services in software, content, and business technology.

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries, and the SIIA CODiE Awards have been recognizing product excellence for over 30 years. The awards offer 91 categories that are organized by industry focus on business technology and education technology. Trapit was honored as the winner of two CODiE Awards amongst 215 finalists across 62 business technology categories.

“We’re thrilled to be named a winner of several CODiE Awards this year because it validates not just the technology upon which we’ve built the Trapit platform, but also our ability to meet a real and pressing need in today’s business world,” said Hank Nothhaft Jr., Trapit CEO and Founder. “We’re honored to be recognized by SIIA for our platform’s innovation, ease-of-use, and ability to provide salespeople and marketing teams with tools that enable them to be more effective.”

Built on proprietary artificial intelligence, Trapit’s platform brings together end-to-end sales functionality, from content curation to engagement and analytics. Trapit’s technology empowers employees and sales teams on social with content that is proven to spark engagement and drive sales, and with the recent launch of their CMS capabilities, is the only social selling platform to support both curated and owned content.

Trapit clinched the awards as a result of universally positive feedback in the judging process. “Trapit has the hallmarks of a product that has been refined and improved to seamlessly meet the needs of its users,” said one judge in the Content Curation category. Other feedback from judges called Trapit “...a sophisticated, customizable, easy-to-use and effective tool for curating web content and sharing with employees and prospects.” The platform was also touted for its ability to “incorporate a vast array of tools including incredible reporting capabilities into one seamless package.”

“SIIA’s 2016 Business Technology CODiE Award winners are some of the most innovative products impacting businesses across the world. Recognized by their peers, the CODiE Winners should be proud of this prestigious accolade honoring excellence in business technology products,” said Rhianna Collier, VP & Managing Director for the Software & Services Division at SIIA. “We congratulate all of this year’s CODiE Award winners, and thank them for the contributions they have made to their industries.”

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees was conducted by software and business technology executives with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers, and investors. The judges were responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalists’ products and the scores from both rounds are tabulated to select the winners. Details about the winning products can be found at

To learn more about Trapit’s award-winning social selling and employee advocacy platform, visit:

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services, and solutions have been recognized for achieving excellence. For more information, visit

About Trapit

Trapit increases sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy. Built on proprietary artificial intelligence, Trapit enables users to share content that delivers value to customers at every stage of the buyer’s journey. Our platform flattens barriers to adoption, scales quickly, and provides detailed reporting for sales managers and content planners. Trapit’s customers include Microsoft, UL, and New York Life.

Trapit is headquartered in San Francisco, California. For more information, please visit

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Doug Freeman
Jones-Dilworth, Inc.
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