EFT Debit Networks Are Introducing Dual-Message Products to Participate in E-Commerce, Mobile, and Other PIN-Less Transactions

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Mercator Advisory Group releases new research on how dual-message debit products could change the business case for debit

One of the 3 exhibits included in this research note

EMV and tokenization have taken their toll on transactions flowing through EFT debit networks. By launching dual-message products, they can compete for online and mobile transactions and gain access to merchants who haven’t incorporated PIN hardware.

Several of the EFT debit networks are launching or rapidly developing dual-message debit solutions, in which the authorization and the clearing of information is accomplished in two distinct transactions. Mercator Advisory Group’s latest report, Dual-Message Debit Makes Its Entrance, looks at how dual-message debit allows these networks to compete directly with the global networks in all channels.

“Debit routing is in a state of flux at present. EMV and tokenization have taken their toll on the transactions flowing through EFT debit networks. By launching dual-message products, they can now compete for online and mobile transactions as well as gain access to merchants who haven’t incorporated PIN hardware,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group and author of the report.

This research note examines how the networks evolved to this point in their history and how dual message could dramatically impact the debit market should merchants believe the financial benefits are sufficient.

Highlights of the research note include:

  • Understanding of single- and dual-message transactions
  • Review of how interchange is evolving between the EFT and global debit networks
  • Markets that the EFT debit networks will pursue with their new services

This report has 10 pages and 3 exhibits.

Companies mentioned in this report include: Accel, Discover, First Data, FIS, Fiserv, Jeanie, MasterCard, NYCE, PULSE, Shazam, STAR, and Visa.

Members of Mercator Advisory Group’s Debit Advisory Service have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media(at)mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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