New Chief Executive Officer Named at Pure Haven Essentials

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Warren, RI Company to Forge a Future with New Leadership, Vision

"We partner with thousands of Consultants who share an important and very powerful health message."

Joe Ochoa has been appointed as Pure Haven Essentials’ new Chief Executive Officer (CEO). Joe brings a wealth of knowledge and experience as a highly successful international executive in the areas of retail, technology and direct selling. In his most recent role as co-founder and president of South Hill Designs, a $30 million international direct sales/party plan business, Joe developed a deep appreciation, respect for and keen understanding of the level of dedication, commitment, and discipline it takes to become an independent business owner. He is passionate about helping Pure Haven Essentials business owners fulfill their dreams.

“What I love most about the direct selling business model is that your success grows in direct proportion to how much you share with and help others,” the new CEO explained. “Here at Pure Haven Essentials, we partner with thousands of Consultants who are not only sharing a terrific business opportunity, but also an important and very powerful health mission, that can make a real and lasting difference for so many more people, families, and future generations.”

Ochoa’s early career was in technology in the areas of Sales Management and New Business Development. Later, he joined Cisco Systems, Inc., where he held the positions of Business Transformation Manager and Enterprise Account Manager. His key role at South Hill Designs afforded him vast experience in the areas of strategic planning, product manufacturing, cost control and consolidation and process efficiencies.

“My priority is to establish a culture of trust, transparency and open, honest communication with our field of Pure Haven Essentials leaders and Consultants,” Joe stated. “I believe in building and continually strengthening a true partnership between our Home Office and our field. This partnership will enable us to thrive, overcome challenges, celebrate achievement, and build a strong community and company for years to come.”

About Pure Haven Essentials
Pure Haven Essentials, headquartered in Rhode Island, is making a positive difference in the health of Americans and our environment by educating on the effects of harmful chemicals in most conventional products, and by offering safe, effective personal care and home product alternatives. The company’s direct selling/party plan business model enables thousands of independent business owners across the country to make a real, life-enhancing difference for individuals and families, while working towards their own unique personal and financial goals. For more information, visit the company’s website at

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Julie Marrinucci
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