J. Walter Thompson New York Appointed Creative Agency for the Newell Rubbermaid Group Within the Newell Brands Portfolio

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Agency to work on iconic brands such as Paper Mate®, Sharpie® and Rubbermaid®

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It is a wonderful honor to be working with such iconic brands that have been part of the culture and people’s homes for over 100 years but continue to innovate every day.

J. Walter Thompson has been appointed as the new global creative agency of record across the Newell Rubbermaid Group within the recently formed $16 billion consumer goods powerhouse Newell Brands. All current agency agreements for brands in the legacy Jarden Group remain in place.

J. Walter Thompson will begin the partnership with Newell Brands on June 1, 2016, on behalf of well-known brands, including Paper Mate®, Sharpie®, Irwin®, LENOX®, Calphalon® and Rubbermaid®.

“It is a wonderful honor to be working with such iconic brands that have been part of the culture and people’s homes for over 100 years but continue to innovate every day,” said Chief Executive Officer, Tamara Ingram, J. Walter Thompson Company.

“We are pleased to be able to partner with J. Walter Thompson, helping us toward our goal to build Newell into one of the world’s leading consumer goods companies,” said Richard Davies, Chief Development Officer, Newell Rubbermaid Group.

The win continues the business momentum for the agency over the past year, which saw new partnerships with brands including Kellogg’s Special K, Nestlé’s Häagen-Dazs, 7-Eleven, KPMG and Gruppo Campari’s Wild Turkey. 

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, LENOX®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

About J. Walter Thompson Worldwide
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to be a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit http://www.jwt.com and follow us @JWT_Worldwide.

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Jocelyn Weiss Malas
J. Walter Thompson Company
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