Mediaplanet Teams Up With Digestive Disease Week for this Year's Digestive Health Campaign

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Today, in the United States alone, there are currently nearly 70 million people affected by digestive diseases. Despite these numbers, the stigma surrounding digestive disorders remains and many individuals experiencing symptoms do not seek help from a gastroenterologist.

This campaign educates readers on the different forms of digestive disorders and provides solutions to those who are currently living with these issues.

The print component of “Digestive Health” is distributed within this weekend’s edition of USA Today in New York, Los Angeles, Chicago, Washington D.C, San Francisco, Houston, Philadelphia and South Florida with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally, through a social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The American Gastroenterological Association discusses how to manage different digestive issues from Crohn’s and Colitis to GERD. “There is no escaping the reality that having Crohn’s disease or ulcerative colitis requires lifestyle changes and coping strategies.” IBD medications, support groups and eating a well-balanced diet are some solutions detailed for managing digestive issues.

This campaign was made possible with the support of the American Gastroenterological Association, Crohn’s and Colitis Foundation of America, Celiac Disease Foundation, American Urological Association, Urology Care Foundation, EndoGastric Solutions, Takeda, Mauna Kea Technologies, Allergan, Sigma-Tau Pharmaceuticals and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Mac Harris
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