Austin, TX (PRWEB) May 23, 2016
Alta X Caesar (http://www.altaxcaesar.com) announced today the launch of their first Kickstarter funding campaign. The aim is to raise $20,000 to start production of their handcrafted Caesar cocktail mix in order to distribute to university parties, sunday brunches, and select bars and stores across the US. The Alta X Caesar is a relative of the bloody mary, but with a key twist: Alta X Caesars are spicier, stiffer, and definitively lighter than the traditional bloody mary.
Nick Ettinger, a Canadian-born Austinite and grad student at UT Austin, has been developing the Alta X Caesar cocktail for the past 5 years. “I brought the Alta X recipe with me from Alberta where the Caesar cocktail was invented. I knew we had something special when every single one of my friends and colleagues who tried the drink told me that they liked the Alta X Caesar better than any bloody mary they’d had.”
On their website, the Alta X Caesar is described as “the perfect drink for kicking off an epic night.”
When fellow grad student Peter Soto-Kerans tried his close friend and classmate’s cocktail for the first time, he decided it was time to spread the word about the Alta X Caesar. Together the two have perfected their brand with a carefully thought out name that gives tribute to Austin, Texas (ATX), the party city that inspired Alta X, as well as the Caesar’s birthplace of Alberta, Canada (Alta. is the abbreviation for the Canadian province of Alberta). The Caesar cocktail has a relatively untapped market in the US, however it is massively popular in Canada, where you can find one at virtually any brunch spot, patio, or bar.
“A drink like this has so much potential. An Alta X is a drink that you can have at any point in the day, be it for brunch, at a pre-game, a party, or down on Austin’s famous Sixth Street,” says Soto-Kerans, “Our initial feedback on the Alta X Caesar has shown that as soon as our fellow partiers try it, they’re in. This could really become the next big drink here in Austin and beyond.”
The Kickstarter campaign will offer donation options to get the first official batch of Alta X as well as cool Alta X swag. Special donors will even be invited to the Alta X launch party in Austin, TX where they can party with the founders Peter and Nick, and try the first Alta X Caesars!
Nick Ettinger - nicholasettinger(at)altaxcaesar.com
Peter Soto-Kerans - peter(at)altaxcaesar.com