LRW Strengthens Position in Communities with Acquisition of Tonic Insight

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LRW (Lieberman Research Worldwide) announced today that it has completed the purchase of Tonic, a leader in online insight communities with offices in London and NYC. The company will be now be named LRWTonic.

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We are pleased to welcome Tonic’s team of world-class marketing and research consultants to the LRW team. The addition of Tonic to our business expands our ability to deliver ‘so what?®’ insights at speed for our clients.

LRW (Lieberman Research Worldwide) announced today that it has completed the purchase of Tonic, a leader in online insight communities with offices in London and NYC. The company, which will be now be named LRWTonic, has been using digital technologies to help deliver their research consulting services to clients since 2008.

Dave Sackman, Chairman and CEO of LRW, said, “We are pleased to welcome Tonic’s team of world-class marketing and research consultants to the LRW team. The addition of Tonic to our business expands our ability to deliver ‘so what?®’ insights at speed for our clients. Until now, clients have been limited in what they can achieve with market research communities, being forced to choose between partners with either a technology or consultancy specialty. We believe with Tonic’s unparalleled expertise paired with LRW’s icanmakeitbetter.com’s leading-edge community platform, our customers no longer need to make those tough trade-offs.”

This is the second in LRW’s planned series of acquisitions supported with growth capital from Tailwind Capital Partners, in pursuit of LRW’s vision to become the leading global, integrated analytics and marketing consulting company in a quickly evolving insights and market research space.

Nick Priestley, who will continue serving as the General Manager of the company, said, “We’re very excited about joining LRW. They’re a growth-oriented company committed to delivering business impact to their clients. We see a great opportunity to work with some of the best minds in the business, further enhance our community offering, and increase our global reach.” Priestley and the current management team will continue on in their current roles at LRWTonic, with the exception of former Tonic Chairman Stephen Phillips, who will focus his energies on his other business ventures. Phillips commented, “The team we have built at Tonic are a great group of researchers and now they will get the chance to shine on a bigger stage. We wanted to find a partner with a great culture and focus on innovation and who would enable Tonic to reach its potential and in LRW we couldn’t have found a better fit.”

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About LRW (Lieberman Research Worldwide):
LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique “so what?®” consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for its clients. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County.

About Tailwind Capital:
Tailwind Capital is a leading private equity firm focused on growth-oriented investments of the middle market in targeted sectors within the healthcare, industrial and business services industries in North America. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since its inception, Tailwind has managed over $2.0 billion of capital commitments. Tailwind has invested $1.5 billion in 33 portfolio companies, and including those companies, has completed 80 acquisitions.

About Tonic Insight (LRWTonic):
Tonic specializes in utilizing digital technologies and creative methodologies to help clients solve their biggest consumer, brand, product and communications challenges. With offices in London and New York, Tonic’s commitment to excellence in research is driven by its passion for problem-solving, keen interest in understanding people’s motivations and behaviors, and talent for storytelling.

About icanmakeitbetter:
icanmakeitbetter (http://www.icanmakeitbetter.com) provides online customer insight communities that make it easy to research, innovate and get feedback – anytime, anywhere, from anyone. The icanmakeitbetter platform delivers more than research, it drives conversations that matter on a human scale that improve an organization’s products, services and experiences through the power of customer engagement and listening. Founded in 2003, the company is headquartered in Austin, Texas.

For more information, contact Joan Cassidy at jcassidy(at)LRWonline(dot)com.

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Trish Smyth
LRW
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