Healthline Partners with The diaTribe Foundation to Raise Funds and Awareness for Individuals Living with Diabetes

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The diaTribe Foundation is the newest member of Healthline.com’s “You’ve Got This” social media initiative, which showcases messages of hope, support and tips for living with chronic conditions including psoriasis, HIV, MS and, now, type 2 diabetes

Healthline.com, relied on by over 25 million (comScore, 2016) consumers for health and wellness information, today announced it is partnering with The diaTribe Foundation, a non-profit dedicated to improving the lives of individuals with diabetes and prediabetes, to launch a new social media initiative aimed at raising funds and awareness about the diabetes epidemic. More than 29 million Americans are living with diabetes, making it one of the largest health challenges in the U.S. today.

“The diaTribe Foundation and 'You’ve Got This' campaign have synergistic missions to improve the lives of individuals with diabetes, prediabetes and obesity through community support and guidance,” said Kelly Close, Founder of The diaTribe Foundation. “Diagnosis and treatment are a small piece of the reality for people with diabetes. We place tremendous value on this campaign for its focus on emotional support, providing a social platform for people to share their stories and help others learn to cope and face challenges.”

People can participate in the new initiative in two ways: 

  • “You’ve Got This” Videos – As part of Healthline.com’s “You’ve Got This” video series, people who are affected by diabetes are urged to submit video messages of hope, encouragement and advice for those who have been newly diagnosed with the condition. The videos will be shared on Healthline.com and Healthline’s "Living with Diabetes” Facebook community. To submit a video, simply record a message of no more than two minutes, upload your video on YouTube and share the link on Healthline’s “You’ve Got This” page. For every video submitted, Healthline will donate $10 to The diaTribe Foundation.
  • #diabetesempowerement Photos – People with diabetes, both those who have been recently diagnosed and those who have been living with it for some time, are encouraged to submit photos or inspirational quotes that will help others. To submit a photo or quote, visit Healthline’s “You’ve Got This” page and upload the photo or quote. Photos can also be posted on Instagram using the tag #diabetesempowerement. Healthline will donate $10 to The diaTribe Foundation for every photo or quote submitted.

“Being diagnosed with a chronic condition such as diabetes can unearth emotions of sadness, fear and even anger,” says Tracy Rosecrans, SVP of Marketing and Product at Healthline Media. “However, we’ve learned through our research and work within communities of those recently diagnosed with life long conditions that the most prevalent feeling is that of isolation. Through Healthline’s online communities on Facebook, and our ‘You’ve Got This’ campaigns, those with diseases such as diabetes are able to connect and empathize with others going through the same emotions and challenges, a welcome relief for those in all stages of illness.”

For more information on Healthline and The diaTribe Foundation’s partnership or media inquiries, please contact Kim Angell at kim dot angell at wishpr dot com.

About Healthline Media  
Healthline Media is a San Francisco, CA-based company that provides health and wellness information to consumers through its website, Healthline.com. The company’s mission is to be its users’ most trusted ally in their pursuit of health and well-being. Healthline.com, which is the fourth largest and fastest-growing consumer health information site, offers medically reviewed clinical content that is authoritative, approachable and actionable. The privately held company is headquartered in San Francisco with offices in New York, NY. For more information please call (415) 281-3100 or visit Healthline.com.

About The diaTribe Foundation
The diaTribe Foundation (http://www.diatribe.org/foundation), founded in 2013, is a 501(c)3 non-profit dedicated to improving the lives of people with diabetes and prediabetes, and advocating for action. Join the diaTribe now or read more at http://www.diatribe.org.

Background on the Diabetes Epidemic
Diabetes poses one of the largest challenges in healthcare today: nearly 1 in 10 Americans have diabetes, and the country spends $278 billion on the disease every year. By the year 2035, it’s projected that over 776 million people in the world will have diabetes, up from 387 million today. In fact, if all of those affected by diabetes globally were part of a single nation, they would make up the third most populous country on the planet.

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Kimberly Angell
Wish Public Relations
(415) 471-7272
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