Purple, a New Business Card Scanning Service, Helps Get Relationships and Sales Out of the Drawer

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Detroit-based Purple, which converts business cards into thriving relationships, officially launches at Detroit Startup Week

Purple, the business card scanning startup, announced today its service will be available to individuals and businesses at Detroit Startup Week.

Purple takes the initial exchange of business cards, and provides the tools to nurture those introductions into valuable connections. The service is straightforward: Purple collects business cards, scans them on the spot, and then sends customers an organized spreadsheet with every new contact. Customers can work directly in the spreadsheet to follow-up with their new contacts, or upload them into their own software solutions, such as Salesforce or Google Contacts. As a premium service, Purple also provides a physical binder of customers’ business cards to help them stay organized.

“88 percent of business cards handed out are thrown away in less than a week,” cites Mitch Rubin, Co-Founder of Purple. “Those are lost connections, relationships, and business opportunities going to waste. We’re here to prevent that.”

Purple offers scanning services for individuals, as well as pick-up/drop-off services for businesses and their employees. “Purple is for everyone. From the solo entrepreneur, to the small business owner, to the executive at a Fortune 500 company, Purple adds value to people’s networks,” says Mitch.

Detroit Startup Week will serve as the official launch for Purple. The company has a table set up all week long, and is scanning attendees’ first 50 cards for free. Visit Purple at Detroit Startup Week from May 23rd-27th in the Masonic Temple. For more information about Purple, go to http://usepurple.com.

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Mitchell Rubin
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