Noritake Expands Tone-on-Tone Collection with Introduction of Navy-on-Navy Swirl

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Noritake expands the BoB and WoW Collection with NoN Swirl, available nationwide.

NoN Swirl by Noritake

Navy-on-Navy Swirl, Now Available Nationwide

Noritake is pleased to continue the expansion of this collection with the introduction of NoN, a natural choice to mix in with the current colors Black, White, and Grey.

Noritake is thrilled to announce the expansion of the popular tone-on-tone BoB and WoW collection with the introduction of Navy-on-Navy (NoN) Swirl, an all-over design of coiling concentric circles. Currently available nationwide in select stores and online, NoN Swirl is available in 2 place setting shapes and has multiple accessories, all designed to mix and match with the other colors in the BoB and WoW collection.

First introduced in 2011, the BoB and WoW Collection appeals to the consumer on many levels: each color is representative of one of today’s hot trends in home decor that make a fashionable statement individually, or blend together in perfect harmony. With the introduction of Navy-on-Navy (NoN), the collection grows to 4 colors, the others being Black (BoB), White (WoW), and Grey (GoG). This collection offers two place setting shape options: the classic Coupe place setting as well as the contemporary Square place setting; both with the same mug and bowl. Like the place settings, many accessories come in both Coupe and Square shapes; giving an extra layer of dimension, allowing for numerous combinations and perfect for personalization.

“The BoB and WoW Collection has achieved wonderful popularity in the United States, and continues to grow,” says Peter Goldberger, Noritake’s Executive Vice President. “Noritake is pleased to continue the expansion of this collection with the introduction of NoN, a natural choice to mix in with the current colors Black, White, and Grey. As with all Noritake collections, we aim to serve both new customers with this expansion, and hope to create a chance for current customers to add to their collection and explore the many opportunities for mixing and matching.”

All items in the BoB and WoW collection are made of fine porcelain that is microwave and dishwasher safe. The multiple colors, shapes and accessories can be used casually or formally, allowing extensive table setting options to complement any event.

Navy-on-Navy (NoN) Swirl is available now, along with the rest of the BoB and WoW collection. To see the entire BoB and WoW collection, please visit

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Since 1904, Noritake has been bringing beauty and quality to dinner tables around the world. Superior artistry and craftsmanship, attention to detail, and uncompromising commitment to quality have made Noritake an international trademark during this past century.

Today, Noritake is an acknowledged leader in tableware manufacturing and marketing with subsidiaries, factories, and affiliates around the world. Our products are sold to customers in over 100 countries and are used in hotels, restaurants, and airlines throughout the world. Join us in continuing the Noritake tradition of distinctive designs, innovative technology, and superior product quality.

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Jamie Sanford
Noritake Co., Inc.
+1 (201) 796-2222 Ext: 241
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