Our goal from the beginning was to establish the pinnacle of the VIP Cinema Dining experience.
Miami, Florida (PRWEB) May 24, 2016
CMX, The VIP Cinema Experience, is preparing to take magic beyond the movies with the announcement of a ground breaking partnership involving world renowned restaurateurs and operators, Lettuce Entertain You Enterprises. The collaboration is a game changer as it brings together the finest luxury theater environment with the one of the world’s foremost restaurant operators. A carefully curated menu with handcrafted cocktails will complement the cinematic sensorial experience all while in the comfort of fine leather recliners.
Jaime Rionda, CMX's SVP of Development, stated "Our goal from the beginning was to establish the pinnacle of the VIP Cinema Dining experience. In doing so, we felt we needed a partner who not only had the experience to match this lofty goal but the innovation to take it further. With Lettuce Consulting Group, part of Lettuce Entertain You Enterprises, we found a partner who brings 40+ years of experience in restaurant innovation and management. Overall, we are excited about our two teams collaborating to set the bar for the VIP cinema, dine-in experience”.
The partnership also features the creative mind and active participation of Richard Melman, Founder and Chairman of Lettuce Entertain You Enterprises. “It’s been fun to work with CMX. As part of one of the largest Cinema companies in the world, CMX is a new challenge and a terrific opportunity for our Consulting Group. We’re excited to unveil the results of our collaboration.”
The first opportunity to engage with this experience will be this holiday season in Miami. CMX will open its first cinema in the United States, with a 517-seat theater featuring 10 viewing rooms with luxury leather recliners, in the heart of Miami’s largest mixed-use urban development; the $1.1 billion Brickell City Centre project.
The 47,000+ square-foot cinema is set to become the standard in the industry and will address a significant need in the Brickell district. Other locations are already in the works and will truly create a one-of-a-kind experience for moviegoers.
About CMX and Cinemex
CMX is a wholly owned subsidiary of Cinemex, the seventh largest cinema chain worldwide, with 294 sites, 2,565 screens, 13,000 employees. Founded in 1995 with the intent to revolutionize the movie entertainment industry, Cinemex began installing multiplexes and stadium-style seating with the primary focus of attending to the guests every need. Today Cinemex continues to offer innovating concepts in cinema-going including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, Cinemex 3D, and the 4D experience. At Cinemex, being the best in entertaining our guests is our main goal.
About Lettuce Entertain You Enterprises
Based in Chicago, Lettuce Entertain® You is one of the nation’s leading independent restaurant groups, owning, managing or licensing more than 90 establishments in Illinois, Arizona, Minnesota, Maryland, Virginia, Nevada and California. The establishments range from the casual style cuisine concepts to leading formal restaurants. Some of the names include Shaw’s Crab House, Joe’s Stone Crab of Chicago and RPM Steakhouse.