butter LONDON Patent Shine 10X Nail Lacquer Named a CEW Beauty Insider Award Winner

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Innovative Formulation Shares Win in “Nailed It” Category

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“This recognition from CEW reaffirms butter LONDON’s commitment to industry innovation and delivering the best in nail and cosmetics,” says butter LONDON President, Sarina Godin.

Each year, Cosmetic Executive Women (CEW) awards beauty innovations with its Insiders’ Choice Beauty Awards. This year, the organization’s members – 8,000 industry experts – announced butter LONDON as the co-winner of the “Nailed It” category, sharing the title, in a category first, with Essie. butter LONDON, known for their prestige colour cosmetics and nail lacquers, was awarded this industry prestigious honor for their breakthrough Patent Shine 10X Nail Lacquer, the first 10-in-1 nail lacquer that delivers a 10-day, high shine, gel-like wear, without the need of a top or base coat, or LED/UV lights.

“This recognition from CEW reaffirms butter LONDON’s commitment to industry innovation and delivering the best in nail and cosmetics,” says butter LONDON President, Sarina Godin. “Receiving this award from leaders in the beauty industry is an honor to our entire company and we are so thankful.”

Patent Shine 10X Nail Lacquer is formulated with richly-pigmented, proven ingredients to promote brighter, stronger, healthier nails. The lacquer utilizes a patented Shock Resisting Polymer Technology that binds together to create elastic characteristics for a long, chip resistant wear. Employing a 3-fold polymer system for gel-like cushion and shine, radiant curing for a no-light needed manicure and UV absorbers to prevent colour fading, Patent Shine 10X is truly a groundbreaking product to the nail market. Patent Shine 10X is now available in over 20 sophisticated, creamy shades, and will launch a new Heritage Collection, this fall, in some of butter LONDON’s best-selling iconic hues. Like all butter LONDON nail products, Patent Shine 10X is 8-free, formulated without formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene or TPHP.

butter LONDON received their award at the annual CEW Beauty Awards Luncheon on Friday, May 13, 2016 at the Waldorf Astoria hotel in New York City.

About butter LONDON: Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach –fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively luxe products you can trust. We are makeup royalty…and we wear it very well.

About Cosmetic Executive Women (CEW): CEW is a global community of 8,000 members defining the future of beauty. It is the pre-eminent beauty organization bringing together a passionate group of professionals at every stage of their careers, from every facet of the industry. By creating a forum of collaboration, idea exchange and growth, CEW helps its members and the industry as a whole take empowered next steps toward a more beautiful future. For more information, please visit http://www.cew.org.

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Mallory Liebhaber
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